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	<title>Search Marketing Expo News</title>
	
	<link>http://searchmarketingexpo.com</link>
	<description>Search Marketing Expo (SMX) is the live, in person search marketing conference and expo backed by Search Engine Land and the Search Marketing Now webcast series. Keep up to date on news, information, dates, locations and more details on all SMX events.</description>
	<lastBuildDate>Fri, 03 Feb 2012 23:29:16 +0000</lastBuildDate>
	<language>en</language>
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		<title>Lowest Rates Expiring Tomorrow for SMX London – Register Today and Save!</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/zrIQ7B55acU/20120202-080211.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120202-080211.php#comments</comments>
		<pubDate>Thu, 02 Feb 2012 15:02:11 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[SMX London]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=18289</guid>
		<description><![CDATA[Super Early Bird rates for SMX London expire tomorrow, 3rd February. Make sure to register today for the lowest pricing available. Returning for its 5th year, SMX London is programmed&#8230;]]></description>
			<content:encoded><![CDATA[<strong><p>Super Early Bird rates for SMX London expire tomorrow, 3rd February. Make sure to <a href="http://searchmarketingexpo.com/london/register">register today</a> for the lowest pricing available.</p>
</strong>

<p>Returning for its 5th year, SMX London is programmed by search authorities Chris Sherman and Danny Sullivan, editors of <a href="http://searchengineland.com">Search Engine Land</a>, the leading news blog for search engine marketers. The event will be held on 15-16 May at Chelsea Football Club and hosted by Sherman and Sullivan. </p>

<p>Delegates fluent in search marketing will learn advanced skills to help them maximize the results of marketing campaigns and optimize web site visibility. SMX London also provides a forum for delegates to communicate with the search engines themselves. Click here for a <a href="http://searchmarketingexpo.com/london/agenda">sneak peek agenda</a>.</p>

<p>Cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketing, landing page conversions and more will be featured.  Structured networking opportunities, including the SMX online social networking tool, enable delegates to meet each other both before the conference and in-person.  </p>

<p><strong>SMX Boot Camp</strong></p>

<p>For those less experienced in search marketing, SMX will be running an additional one-day conference on 14th May – SMX Boot Camp.  This popular addition to the SMX program comes to London for the first time this year. SMX Boot Camp will feature sessions designed to help delegates implement traffic and revenue boosting SEM techniques. </p>

<p><strong>International Search Summit</strong></p>

<p>The International Search Summit will also run as part of SMX on 14th May. Programmed by WebCertain, the one- day summit will complement the advanced content of SMX, focusing on the complexities, challenges and opportunities of international search and social media marketing. Marketers targeting multiple languages, countries and cultures will learn ideas, techniques and solutions to implement in their campaigns.</p>

<p><strong>Register Now for Lowest Rates Available</strong></p>

<strong><p><a href="http://searchmarketingexpo.com/london/register">Register</a> before 3rd February to take advantage of the lowest-available super early bird rates</strong>. Two-day All Access, SMX Boot Camp, International Search Summit and combination passes available &#8211; check the registration page for a full list of options.</p>
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		<item>
		<title>How To Maximize Your SMX Experience</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/3vFzDZLKkF0/20120201-080038.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120201-080038.php#comments</comments>
		<pubDate>Wed, 01 Feb 2012 15:00:38 +0000</pubDate>
		<dc:creator>Akvile Harlow</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[attendee]]></category>
		<category><![CDATA[smx]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[speakers]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=18183</guid>
		<description><![CDATA[Whether you&#8217;re a first timer or a frequent SMX attendee, there are many ways to maximize your SMX conference experience.  On site you&#8217;ll have a variety of in-person and digital&#8230;]]></description>
			<content:encoded><![CDATA[<p>Whether you&#8217;re a first timer or a frequent <a href="http://searchmarketingexpo.com/">SMX</a> attendee, there are many ways to maximize your SMX conference experience.  On site you&#8217;ll have a variety of in-person and digital ways to learn, share information, meet other attendees, connect with speakers, check out exhibitors, and expand your own circles of influence. <strong>Our next show, <a href="http://searchmarketingexpo.com/west/">SMX West</a>, kicks off February 28th in San Jose &#8211; join us! </strong></p>

<p><strong>Some helpful ways to maximize your SMX experience:</strong></p>
<ul>
	<li>Join us on Twitter <a href="https://twitter.com/#!/smx">@SMX</a>, as we live tweet news, updates and information from every event. You&#8217;ll get information on sessions (time, location, session hashtag), speaker Twitter handles, theater presentations, social networking events, and much more. We also encourage the use of the <a href="https://twitter.com/#!/search/%23smx">#SMX</a> hashtag on Twitter during each show so that you can find other show related tweets and share your own. It&#8217;s an excellent way to connect with other speakers and attendees before, during, and after the show. And of course, if you have any questions about our shows, just let us know!</li>

	<li>We will also be sharing attendee and speaker live blog posts and photos on our Facebook and Google+ pages if you missed anything. Join us on <a href="https://www.facebook.com/searchmarketingexpo">Facebook</a> and <a href="https://plus.google.com/111066334447228307080/posts">Google+</a>! The #SMX hashtag also works on Google+ in the same manner as Twitter, so tune in and share your posts!</li>

	<li>After the each SMX show wraps up, we collect all speaker presentations and will send out an email with access information to attendees in case you missed a key point or want to refer back to them and compare notes. Please allow us a few short days after each show to gather them.</li>

	<li>A lot of SMX attendees also use <a href="https://foursquare.com/smx">Foursquare</a>. Check in with us at each show, leave your own tips and read others while on site. It&#8217;s a great way to get tips about the venue, any contests that our exhibitors may be holding at their booths and more!</li>

	<li>We would also recommend planning your agenda ahead of time. See which sessions are of interest to you and if you are coming with a group, it can be useful for each person in your group to attend different sessions so that you can learn more and share with your team after the show. Here&#8217;s the <a href="http://searchmarketingexpo.com/west/agenda">agenda</a> for our upcoming SMX West show!</li>

	<li>Scope out the conference social events, it&#8217;s a great way to meet other attendees and speakers. It&#8217;s also an excellent way to build connections. Here is the list of <a href="http://searchmarketingexpo.com/west/in-person">networking events</a> at SMX West &#8211; including social events like the Meet &#038; Greet reception and SMX After Dark, as well as structured opportunities like Birds-of-a-feather lunch tables.</li>

	<li>We also have a private online group created especially for attendees/speakers so you can discuss and post any questions you have about marketing topics or the show. Once you register for an All Access pass to a SMX show, you will receive an email with information to access the group.</li>

	<li>Bring a laptop/tablet/note pad to take notes on during the sessions. There will be a lot of information shared during each session, but don&#8217;t feel overwhelmed. If you miss something, you can either ask someone from that session at a later point, check and see if it was posted on our social channels, reach out to the speaker directly, find it in the conference presentations after the show, or feel free to contact us!</li>

	<li>If you are in the market for a new job opportunity, make sure to have an updated resume on hand (paper/digital) so you are prepared in case the opportunity rises!</li>

	<li>Stay charged! Bring extra batteries and chargers for your phone/laptop/tablet.</li>

	<li>Business cards are also quite handy to have on site!</li>
</ul>

<p>If you have any additional tips for maximizing your experience at one of our shows, we&#8217;d love to hear them! Please feel free to <a href="http://searchmarketingexpo.com/contact">contact us</a> and let us know. We want you to enjoy the sessions, speakers, and events to the max!</p>

<p>We look forward to seeing you soon!</p>

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		<title>Pass Options for SMX West – Sessions, Networking and More</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/XuFpBFjtzqE/20120131-100356.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120131-100356.php#comments</comments>
		<pubDate>Tue, 31 Jan 2012 17:03:56 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[Mediagazer]]></category>
		<category><![CDATA[SMX West]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=18168</guid>
		<description><![CDATA[Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading&#8230;]]></description>
			<content:encoded><![CDATA[<p>Search Marketing Expo – <a href="http://searchmarketingexpo.com/west/?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-home">SMX West</a> kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer.</p>

<p>SMX West offers flexible <a href="http://searchmarketingexpo.com/west/benefits?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-benefits">pass options</a> to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then <a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-benefits">register today</a> to secure your spot.</p>
 
<p><strong>The Comprehensive SMX Experience – All Access Pass</strong>
<ul>
	<li>Participate in a smorgasbord of <a href="http://searchmarketingexpo.com/west/agenda?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-agenda">cutting-edge sessions</a> and keynotes covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an <a href="http://searchmarketingexpo.com/west/2012/speakers?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-speakers">expert faculty</a> of over 130 speakers. </li>
	<li>Attend all the networking activities, including the “Meet &#038; Greet&#8221; kickoff reception, the Expo Hall Reception, Birds-of-a-Feather lunch tables and SMX After Dark.</li>
	<li>Enjoy conveniences like free Wifi, breakfast, hot lunches and snacks.</li>
</ul>

Three day All Access Passes are available for just $1595, an outstanding value. You’ll be satisfied. We <a href="http://searchmarketingexpo.com/west/guarantee?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-guarantee">guarantee</a> it!</p> 

<p>Have only one day to spend at SMX? One Day All Access Passes are available.</p>

<p><strong>In-Depth Training – Workshop Pass</strong></p>

<p>Take a deep dive into <a href="http://searchmarketingexpo.com/west/seotoolset-training?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-BC">SEO</a>, <a href="http://searchmarketingexpo.com/west/international-search-summit?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-ISS">international search marketing</a>, <a href="http://searchmarketingexpo.com/west/in-house-seo-exchange?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-inhouse">in-house SEO</a>, <a href="http://searchmarketingexpo.com/west/advanced-adwords-training?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-adwords">advanced AdWords</a> or <a href="http://searchmarketingexpo.com/west/facebook-marketing?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-FB">Facebook marketing</a> by attending a pre-conference workshop on Monday, February 27.</p>

<P>Register for just a workshop or save by buying a combination All Access + Workshop Pass.</p>

<p><strong>Just Getting Started? &#8211; SMX Boot Camp</strong></p>

<P>Getting started can be difficult, so we’ve created a one day pass that provides the search engine marketing basics. Attend <a href="http://searchmarketingexpo.com/west/boot-camp?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-bootcamp">SMX Boot Camp</a> on February 28 for sessions on paid search advertising, SEO, copywriting and link building.</p>

<P>Attend all four sessions and earn your Certificate of Participation. Boot Camp Passes are only $499.</p>

<P><strong>Find Solutions to Your Business Needs – Expo+ Pass</strong>
<ul>
	<li>Attend the more than 20 presentations in the <a href="http://searchmarketingexpo.com/west/2012/theater-presentations?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-theater">SMX Theater</a>. </li>
	<li>Visit all of the 40 <a href="http://searchmarketingexpo.com/west/2012/exhibitors?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-expo">exhibitors and sponsors</a>, including market leaders Acquisio, Bing, Bruce Clay, Covario, Marin Software and Quantcast. </li>
	<li>Access the keynotes and host of other activities on February 28-29. </li>
</ul>

Expo+ Passes are FREE when you register online prior to SMX West, $50 at the door. <a href="http://searchmarketingexpo.com/west/expo-plus-pass?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-expoplus">Learn more</a>! </p>

<p>SMX West will be here before you know it! <a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-benefits">Register online</a> and secure your spot. Have questions? Call us at (877) 242-5242, or email <a href=mailto:registration@searchmarketingexpo.com>registration@searchmarketingexpo.com</a></p>

<p><strong><a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-benefits">Register Today! </a></strong></p>

<p><em>Helpful Links:</em>
<ul>
	<li>Your peers have raved about SMX West. <a href="http://searchmarketingexpo.com/west/testimonials?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-testimonials">See what they said</a>.</li>
	<li>Want to bring your team? <a href="http://searchmarketingexpo.com/west/group-registration?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-groupreg">Group discounts</a> of 15-25% available!</li>
	<li><a href="http://searchmarketingexpo.com/blog/20120104-111042.php?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-top10">Top 10 reasons</a> to attend SMX West</li>
	<li><a href="http://searchmarketingexpo.com/west/hotel?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-hotel">Hotel</a> and travel info</li>
	<li>Get an <a href="http://searchmarketingexpo.com/blog/20120116-070049.php?utm_source=tdm-smx-post-west&#038;utm_medium=jan31-options&#038;utm_campaign=west-preview">insider’s view</a> of SMX West</li>
</ul>

</p>
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		<title>SMX West Rates Increase Saturday – Register Now!</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/O-lFFu6n7UQ/20120126-071705.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120126-071705.php#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:17:05 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[Mediagazer]]></category>
		<category><![CDATA[SMX West]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=18091</guid>
		<description><![CDATA[Early Bird rates for SMX West end this Saturday, January 28th. Register now and save $250 on your All Access ticket! Join us February 28-March 1 in San Jose for:&#8230;]]></description>
			<content:encoded><![CDATA[<p>Early Bird rates for <a href="http://searchmarketingexpo.com/west/?utm_source=tdm-sal-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-home">SMX West</a> end this Saturday, January 28th. <a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-sal-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-reg">Register now</a> and save $250 on your All Access ticket!</p>

<p>Join us February 28-March 1 in San Jose for: </p>
<ul>
	<li>Timely programing: 85% of the sessions are new, exploring new developments in personalized search, keyword data blocking and the impact of technologies such as Siri/search by voice. <a href="http://searchmarketingexpo.com/west/agenda?utm_source=tdm-smx-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-agenda">Check out the agenda</a>.</li>

	<li>Actionable tactics, best practices and strategies from over 130 subject-matter experts. <a href="http://searchmarketingexpo.com/west/2012/speakers?utm_source=tdm-smx-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-speakers">See who’s speaking</a>.</li>

	<li><a href="http://searchmarketingexpo.com/west/in-person?utm_source=tdm-smx-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-networking">Networking opportunities</a> to connect with your industry peers. </li>

	<li>Access to <a href="http://searchmarketingexpo.com/west/2012/exhibitors?utm_source=tdm-smx-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-expo">leading solution providers</a> in the Expo Hall. </li>

	<li>Five <a href="http://searchmarketingexpo.com/west/workshops?utm_source=tdm-smx-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-workshops">in-depth workshops</a> February 27.</li>

	<li>Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi access. All *included* with your All Access pass. </li>
</ul>

<p>Don’t miss your chance to save! <a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan26-eblast&#038;utm_campaign=west-reg"><strong>Register today</a> to secure SMX West Early Bird rates!</strong></p>

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		<title>130 Search Marketing Experts Speaking at SMX West – Check Them Out; Conference Rates Increase Saturday</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/dd8ZfyzLV9w/20120123-085436.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120123-085436.php#comments</comments>
		<pubDate>Mon, 23 Jan 2012 15:54:36 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[Mediagazer]]></category>
		<category><![CDATA[SMX West]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=18038</guid>
		<description><![CDATA[Early bird rates for Search Marketing Expo – SMX West expire this Saturday, January 28. Register now and save! Here’s why you should join us February 28 to March 1&#8230;]]></description>
			<content:encoded><![CDATA[<p>Early bird rates for Search Marketing Expo – <a href="http://searchmarketingexpo.com/west/?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-home">SMX West</a> expire this Saturday, January 28. <a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-reg">Register</a> now and save! </p>

<p>Here’s why you should join us February 28 to March 1 in San Jose, CA: </p>
<ul>
 
	<li>More than 130 of the world’s most knowledgeable search marketers will present at SMX West. They’re selected based on ability AND willingness to share the tactics and strategies that make them successful. <a href="http://searchmarketingexpo.com/west/2012/speakers?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-speakers">See who&#8217;s speaking</a>.</li>

	<li>You’ll learn how the experts are prospering in spite of constant algorithm modifications, blocked keyword data and radical changes in personalized search results. The program offers sessions on SEO, PPC, social marketing and more for expert and beginning internet marketers. <a href="http://searchmarketingexpo.com/west/agenda?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-agenda">Check out the agenda</a>.</li>

	<li>Networking, networking, networking! Come renew industry connections and make new ones. SMX West offers a mix of structured and social <a href="http://searchmarketingexpo.com/west/in-person?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-network">networking opportunities</a>; there’s no better place to grow your professional network. </li>
</ul>

<strong><p><a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-reg">Register today</a> and pay only $1445 for a three-day All Access pass.</strong> Rates increase Saturday, so do it now! </p>

<P>Want to send your team? You save an 15-25% when registering three or more people. Check out our attractive <a href="http://searchmarketingexpo.com/west/group-registration?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-groupreg">group registration rates</a>.</p>

<em><strong><p>Helpful SMX West Links:</strong></em>
<ul>
	<li>See what to expect. Read conference chair <a href="http://searchengineland.com/the-big-preview-post-search-engine-lands-smx-west-2012-search-marketing-conference-comes-to-san-jose-108133">Danny Sullivan’s preview</a>.</li>
	<li>Access to best-of-breed solutions and tools – view <a href="http://searchmarketingexpo.com/west/2012/exhibitors?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-expo">SMX West exhibitors &#038; sponsors</a>.</li>
	<li><a href="http://searchmarketingexpo.com/west/hotel?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-hotel">Where to stay</a> and how to get there.</li>
	<li>Take a deep dive into SEO techniques, in-house SEO, Google AdWords, international search or Facebook marketing in our specialized, <a href="http://searchmarketingexpo.com/west/workshops?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-workshops">intensive workshops</a> held pre-conference on February 27.</li>
	<li>Still have questions? Check out our <a href="http://searchmarketingexpo.com/west/faq?utm_source=tdm-smx-post-west&#038;utm_medium=jan23-ebspeakers&#038;utm_campaign=west-faq">FAQ</a>.</li>
</ul>

</p>


<img src="http://feeds.feedburner.com/~r/smx/~4/dd8ZfyzLV9w" height="1" width="1"/>]]></content:encoded>
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		<title>Search Marketing Expo – SMX London Dates Announced: 15-16 May, 2012 – Lowest Rates Available Now</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/33ERutBafGs/20120118-010042.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120118-010042.php#comments</comments>
		<pubDate>Wed, 18 Jan 2012 08:00:42 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[SMX London]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=17973</guid>
		<description><![CDATA[Rising Media and Third Door Media, producers of the Search Marketing Expo conference series, have announced details for SMX London 2012. Now in its 5th year, SMX London is programmed&#8230;]]></description>
			<content:encoded><![CDATA[<p>Rising Media and Third Door Media, producers of the Search Marketing Expo conference series, have announced details for <a href="searchmarketingexpo.com/london">SMX London 2012</a>.</p>
 
<p>Now in its 5th year, SMX London is programmed by search authorities Chris Sherman and Danny Sullivan, editors of <a href="http://searchengineland.com">Search Engine Land</a>, the leading news blog for search engine marketers. The event will be held on 15-16 May at Chelsea Football Club and hosted by Sherman and Sullivan. </p>

<p>Delegates fluent in search marketing will learn advanced skills to help them maximize the results of marketing campaigns and optimize web site visibility. SMX London also provides a forum for delegates to communicate with the search engines themselves. Click here for a <a href="http://searchmarketingexpo.com/london/agenda">sneak peek agenda</a>.</p>

<p>Cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketing, landing page conversions and more will be featured.  Structured networking opportunities, including the SMX online social networking tool, enable delegates to meet each other both before the conference and in-person.  </p>

<p><strong>SMX Boot Camp</strong></p>

<p>For those less experienced in search marketing, SMX will be running an additional one-day conference on 14th May – SMX Boot Camp.  This popular addition to the SMX program comes to London for the first time this year. SMX Boot Camp will feature sessions designed to help delegates implement traffic and revenue boosting SEM techniques. </p>

<p><strong>International Search Summit</strong></p>

<p>The International Search Summit will also run as part of SMX on 14th May. Programmed by WebCertain, the one- day summit will complement the advanced content of SMX, focusing on the complexities, challenges and opportunities of international search and social media marketing. Marketers targeting multiple languages, countries and cultures will learn ideas, techniques and solutions to implement in their campaigns.</p>

<p><strong>Register Now for Lowest Rates Available</strong></p>

<strong><p><a href="http://searchmarketingexpo.com/london/register">Register</a> before 3rd February to take advantage of the lowest-available super early bird rates</strong>. Two-day All Access, SMX Boot Camp, International Search Summit and combination passes available &#8211; check the registration page for a full list of options.</p>

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		<title>The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/8wCI4GK6cac/20120116-070049.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120116-070049.php#comments</comments>
		<pubDate>Mon, 16 Jan 2012 14:00:49 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[Mediagazer]]></category>
		<category><![CDATA[SMX West]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=17895</guid>
		<description><![CDATA[This post was authored by Danny Sullivan, conference chair for SMX West and editor-in-chief of leading marketing blog SearchEngineLand.com Want to attend SMX West? Register here before January 28 and&#8230;]]></description>
			<content:encoded><![CDATA[<em>This post was authored by Danny Sullivan, conference chair for SMX West and editor-in-chief of leading marketing blog SearchEngineLand.com<br /><br />

Want to attend SMX West? <a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan19-dannyprev&#038;utm_campaign=west-reg">Register here</a> before January 28 and you’ll save $250 off on-site rates.</em><br /><br />

Our next Search Engine Land conference, <a href="http://searchmarketingexpo.com/west/">SMX West 2012</a>, comes to San Jose from February 28-March 1. This is my preview of what we&#8217;ve got on the <a href="http://searchmarketingexpo.com/west/agenda">agenda</a>, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come.

<h2>SMX: All Search, All The Time</h2>
SMX West is one of the two big&nbsp;<a href="http://searchmarketingexpo.com/">Search Marketing Expo</a>&nbsp;shows each year programmed by Search Engine Land.&nbsp;<a href="http://searchmarketingexpo.com/east/">SMX East</a>, held in October 2-4 in New York City will be our other one.<br /><br />

I and my co-chair Chris Sherman oversee conference programming. No one&#8217;s been organizing search marketing conferences for as long as we have. I&#8217;ve been at it for nearly 15 years now; Chris for almost as long.<br /><br />

The show has sessions focused around search marketing. It&#8217;s not that we don&#8217;t love other types of digital marketing. We do! That&#8217;s why we started our <a href="http://marketingland.com/">Marketing Land</a> site.<br /><br />

But search marketing is the largest of the digital marketing activities. It deserves the type of deep dive into all its&nbsp;facets&nbsp;that only our SMX shows provide.

<h2>Everyone Needs To Know About Search</h2>
Search marketers &#8212; those doing&nbsp;<a href="http://searchengineland.com/guide/what-is-seo">SEO</a>&nbsp;and&nbsp;<a href="http://searchengineland.com/guide/what-is-paid-search">SEM</a>&nbsp;&#8211; will obviously find plenty on the agenda that caters to them.&nbsp;However, anyone involved with publishing or marketing should attend.<br /><br />

Developers, web designers, public relations folks or advertising professionals: search is so important in various ways to anyone involved with online content that you should be educated about it.&nbsp;SMX West will get you up-to-speed or keep you on top of your game, no matter who you are.<br /><br />

Our&nbsp;<a href="http://searchmarketingexpo.com/west/agenda">Agenda-At-A-Glance</a>&nbsp;page provides an easy-to-read overview of the entire show. It even provides &#8220;ski run&#8221; symbols to indicate sessions suitable for anyone or those with more expert skills. Here&#8217;s a closer look at what to expect.

<h2>Boot Camp For The Newbies</h2>
<p style="float:left; margin:0; padding:0;"><img style="margin-right:10px;" alt="SMX Boot Camp Certificate" src="http://searchengineland.com/figz/wp-content/seloads/2011/07/SMXBootCampCertificate.jpg" title="SMX Boot Camp Certificate" class="alignleft" width="194" height="148" /></p>
<p>New to search marketing? Our&nbsp;<a href="http://searchmarketingexpo.com/west/boot-camp">SMX Boot Camp</a>&nbsp;track is designed for you. It happens on the show&#8217;s first day, February 28, and covers these fundamentals:
<ul>
	<li><a title="SMX Boot Camp: Search Engine Friendly Web Design" href="http://searchmarketingexpo.com/west/2012/full_agenda#603">Search Engine Friendly Web Design</a></li>
	<li><a title="SMX Boot Camp: Paid Search Fundamentals" href="http://searchmarketingexpo.com/west/2012/full_agenda#599">Paid Search Fundamentals</a></li>
	<li><a title="SMX Boot Camp: Keyword Research &amp; Copywriting For Search Success" href="http://searchmarketingexpo.com/west/2012/full_agenda#591">Keyword Research &amp; Copywriting</a></li>
	<li><a title="SMX Boot Camp: Link Building Fundamentals" href="http://searchmarketingexpo.com/west/2012/full_agenda#595">Link Building</a></li>
</ul>
Everyone who attends all four sessions receives a certificate of completion.</p><br style="clear:both" />

To especially help people learn about the world of search engine marketing, our&nbsp;<a href="http://searchmarketingexpo.com/west/boot-camp">SMX Boot Camp ticket</a>&nbsp;makes all this entire track available for a low price.&nbsp;In addition to the sessions, the ticket allows you access to the Expo Hall, our networking lunch, plus the Expo Hall reception and Evening Forum at the end of the first day. If you decide you want more, you can upgrade your pass to attend further sessions. <br /><br />

Of course, the SMX Boot Camp track is also open to anyone with an All Access conference pass.

<h2>The Changing World Of Local &amp; Mobile Search</h2>
Also happening on the first day is our Local &amp; Mobile track, designed to help everyone keep up on the important ways that search marketing is developing on mobile devices and how local search is changing.&nbsp;If you haven&#8217;t thought of a check-in as a local search, think again and benefit! That&#8217;s just one of the topics that will be covered on the first day, along with mobile sessions in our New Thinking and Vertical tracks on days two and three:
<ul>
	<li><a title="Hardcore Local SEO Tactics - Driving Online &amp; In-Person Traffic" href="http://searchmarketingexpo.com/west/2012/full_agenda#593">Hardcore Local SEO Tactics – Driving Online &amp; In-Person Traffic</a></li>
	<li><a title="Creating Conversion Friendly Mobile Landing Pages" href="http://searchmarketingexpo.com/west/2012/full_agenda#597">Creating Conversion Friendly Mobile Landing Pages</a></li>
	<li><a title="Solving Problems &amp; Seeing Success In Google Places" href="http://searchmarketingexpo.com/west/2012/full_agenda#601">Solving Problems &amp; Seeing Success In Google Places</a></li>
	<li><a title="Doing Check-ins &amp; Offers Right" href="http://searchmarketingexpo.com/west/2012/full_agenda#605">Doing Check-Ins &amp; Offers Right</a></li>
	<li><a title="How To Play In The Exploding Mobile Ads Universe" href="http://searchmarketingexpo.com/west/2012/full_agenda3#631">How To Play In The Exploding Mobile Ads Universe</a></li>
	<li><a href="http://searchmarketingexpo.com/west/2012/full_agenda2#622">How Siri, Search By Voice &amp; Search By App Are Changing The Mobile Landscape</a></li>
</ul>
<h2>Paid Search, In Depth</h2>
We&#8217;ve got those focused on paid search covered, with a full track on the first day devoted to paid search. That&#8217;s followed by half-day tracks on the second and third days, plus PPC sessions that happen within our In House, Enterprise and Clinics tracks. Here&#8217;s the full line-up:
<ul>
	<li><a title="Maximizing Paid Search Campaigns With Google's AdWords Extensions" href="http://searchmarketingexpo.com/west/2012/full_agenda#594">Maximizing Paid Search Campaigns With Google’s AdWords Extensions</a></li>
	<li><a title="Best Practices With adCenter For Bing &amp; Yahoo" href="http://searchmarketingexpo.com/west/2012/full_agenda#598">Best Practices With adCenter For Bing &amp; Yahoo</a></li>
	<li><a title="Power Tools For The Paid Search Pro" href="http://searchmarketingexpo.com/west/2012/full_agenda#602">Power Tools For The Paid Search Pro</a></li>
	<li><a title="Retargeting &amp; Remarketing: The New Behavioral Ads" href="http://searchmarketingexpo.com/west/2012/full_agenda#606">Retargeting &amp; Remarketing: The New Behavioral Ads</a></li>
	<li><a title="Search Ads: Taking Your Ads From Good To Great!" href="http://searchmarketingexpo.com/west/2012/full_agenda2#612">Search Ads: Taking Your Ads From Good To Great!</a></li>
	<li><a title="Best Practices For Paid Search Testing - Case Study Panel" href="http://searchmarketingexpo.com/west/2012/full_agenda2#616">Best Practices For Paid Search Testing – Case Study Panel</a></li>
	<li><a title="In-House PPC: Organizational PPC Challenges &amp; Solutions" href="http://searchmarketingexpo.com/west/2012/full_agenda2#624">In-House PPC: Organizational PPC Challenges &amp; Solutions</a></li>
	<li><a title="Maximizing Enterprise PPC ROI" href="http://searchmarketingexpo.com/west/2012/full_agenda3#628">Maximizing Enterprise PPC ROI</a></li>
	<li><a title="Ask The Paid Search Buyers - Open Q&amp;A Forum" href="http://searchmarketingexpo.com/west/2012/full_agenda3#636">Ask The Paid Search Buyers – Open Q&amp;A Forum</a></li>
	<li><a title="Ask The Paid Search Reps - Open Q&amp;A Forum" href="http://searchmarketingexpo.com/west/2012/full_agenda3#640">Ask The Paid Search Reps – Open Q&amp;A Forum</a></li>
	<li><a title="PPC Tune-Up Clinic With The SMX Mechanics" href="http://searchmarketingexpo.com/west/2012/full_agenda3#643">PPC Tune-Up Clinic With The SMX Mechanics</a></li>
</ul>
<h2>Trends In SEO</h2>
Much of SMX focuses on tactical advice, because our audience wants tips and techniques they can take back and put to immediate use. But our Trends In SEO track will take a look at some big picture topics, to understand where SEO is heading plus promote new strategic ways of thinking. The two personalization sessions will especially help anyone trying to understand last week&#8217;s launch of Google&#8217;s &#8220;<a href="http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285">Search Plus Your World</a>&#8221; results. Topics include:
<ul>
	<li><a href="http://searchmarketingexpo.com/west/2012/full_agenda#592">Getting Personal, Part 1:&nbsp;How Google &amp; Bing Personalize With Social Connections</a></li>
	<li><a href="http://searchmarketingexpo.com/west/2012/full_agenda#596">Getting Personal, Part 2: How Google &amp; Bing Personalize With Search History &amp; Geography&nbsp;</a></li>
	<li><a title="Does Google Favor Brands? An In-Depth Look" href="http://searchmarketingexpo.com/west/2012/full_agenda#600">Does Google Favor Brands? An In-Depth Look</a></li>
	<li><a title="Don't Panic! A Hitchhiker's Guide To Surviving SEO Changes" href="http://searchmarketingexpo.com/west/2012/full_agenda#604">Don’t Panic! A Hitchhiker’s Guide To Surviving SEO Changes</a></li>
</ul>
<h2>Technical SEO</h2>
Are you a developer or designer? Do you work with developers or designers? Are you an SEO who wants to keep up the latest technical issues that can impact your SEO efforts? Our popular Technical SEO Track,&nbsp;programmed in conjunction with&nbsp;<a href="http://www.ninebyblue.com/">Nine By Blue</a>, covers these type of topics on the second day of the show:
<ul>
	<li><a title="Real Answers For Technical SEO Problems" href="http://searchmarketingexpo.com/west/2012/full_agenda2#611">Real Answers For Technical SEO Problems</a></li>
	<li><a title="Schema.org, Rel=Author &amp; Meta Tagging Best Practices" href="http://searchmarketingexpo.com/west/2012/full_agenda2#615">Schema.org, Rel=Author &amp; Meta Tagging Best Practices</a></li>
	<li><a title="Making Data From Google Webmaster Central &amp; Bing Webmaster Tools Actionable" href="http://searchmarketingexpo.com/west/2012/full_agenda2#619">Making Data From Google Webmaster Central &amp; Bing Webmaster Tools Actionable</a></li>
	<li><a title="Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture" href="http://searchmarketingexpo.com/west/2012/full_agenda2#623">Duplication, Aggregation, Syndication, Affiliates, Scraping &amp; Information Architecture</a></li>
</ul>
<h2>Tactical SEO</h2>
Beyond the tracks I&#8217;ve mentioned above, the SEO Track on the third day of the show covers further tactics and tips to help you succeed with search engine optimization. There are also other SEO sessions happening in our Tools, Vertical Search and Clinics tracks. The line-up:
<ul>
	<li><a title="The &quot;New&quot; Killer Content" href="http://searchmarketingexpo.com/west/2012/full_agenda3#625">The &#8220;New&#8221; Killer Content</a></li>
	<li><a title="SEO Essentials For Migrating Websites" href="http://searchmarketingexpo.com/west/2012/full_agenda3#629">SEO Essentials For Migrating Websites</a></li>
	<li><a title="Ask The SEOs - Open Q&amp;A Forum" href="http://searchmarketingexpo.com/west/2012/full_agenda3#633">Ask The SEOs – Open Q&amp;A Forum</a></li>
	<li><a title="Ask The Search Engines - Open Q&amp;A Forum" href="http://searchmarketingexpo.com/west/2012/full_agenda3#637">Ask The Search Engines – Open Q&amp;A Forum</a></li>
	<li><a title="Industrial Strength SEO &amp; Analytics Power Tools" href="http://searchmarketingexpo.com/west/2012/full_agenda3#638">Industrial Strength SEO &amp; Analytics Power Tools</a></li>
	<li><a title="SEO Site Clinic" href="http://searchmarketingexpo.com/west/2012/full_agenda2#644">SEO Site Clinic</a></li>
</ul>
<h2>Search &amp; Social</h2>
When you understand that social is turning into the new link building, you understand why we have an entire track dedicated to helping you succeed better on the major social networks. Learn social with a view toward improving your search efforts in these sessions:
<ul>
	<li><a title="SEO For Google+ &amp; Google Search" href="http://searchmarketingexpo.com/west/2012/full_agenda2#609">SEO For Google+ &amp; Google Search</a></li>
	<li><a title="Twitter For Grownups - Successful &amp; Professional Marketing Tactics" href="http://searchmarketingexpo.com/west/2012/full_agenda2#613">Building Buzz On Twitter: Getting Followed &amp; Shared</a></li>
	<li><a title="Building Buzz On Facebook: Getting Liked &amp; Shared" href="http://searchmarketingexpo.com/west/2012/full_agenda2#617">Building Buzz On Facebook: Getting Liked &amp; Shared</a></li>
	<li><a title="Creative Facebook Ad Tactics - Case Study Panel" href="http://searchmarketingexpo.com/west/2012/full_agenda2#621">Creative Facebook Ad Tactics</a></li>
</ul>
<h2>New Thinking</h2>
On the second day, our &#8220;New Thinking&#8221; track has a variety of sessions designed to get you thinking about search marketing from a different mindset: that of your competitors, standing out from the crowd, beyond the usual keyword tools and how mobile search is changing:
<ul>
	<li><a title="Differentiate Or Die" href="http://searchmarketingexpo.com/west/2012/full_agenda2#614">Differentiate Or Die</a></li>
	<li><a title="Beyond The Google AdWords Tool: Advanced Keyword Research Tactics" href="http://searchmarketingexpo.com/west/2012/full_agenda2#618">Beyond The Google AdWords Tool: Advanced Keyword Research Tactics</a></li>
	<li><a title="Search Marketing &amp; Competitive Analysis" href="http://searchmarketingexpo.com/west/2012/full_agenda2#610">Search Marketing &amp; Competitive Analysis</a></li>
	<li><a href="http://searchmarketingexpo.com/west/2012/full_agenda2#622">How Siri, Search By Voice &amp; Search By App Are Changing The Mobile Landscape</a></li>
</ul>
<div>
<h2>Video &amp; Ecommerce</h2>
What&#8217;s the second-largest search engine in the United States? YouTube, and you should be&nbsp;optimizing&nbsp;for it. Our Vertical Track has a session to get you going, along with a session focused on improving your ecommerce efforts and another on the mobile ad space:
<ul>
	<li><a title="YouTube Success Stories For Marketers" href="http://searchmarketingexpo.com/west/2012/full_agenda3#627">YouTube Success Stories For Marketers</a></li>
	<li><a title="How To Play In The Exploding Mobile Ads Universe" href="http://searchmarketingexpo.com/west/2012/full_agenda3#631">How To Play In The Exploding Mobile Ads Universe</a></li>
	<li><a title="Driving Ecommerce &amp; Retail Sales Through Search Marketing" href="http://searchmarketingexpo.com/west/2012/full_agenda3#635">Driving Ecommerce &amp; Retail Sales Through Search Marketing</a></li>
</ul>
</div>
<h2>Amazing Analytics</h2>
One of your best research tools are the visitors who are already reaching your site. In our Analytics &amp; Tools Track, sessions cover how to make use of your analytics to gain support for more resources or even develop new products. Sessions also cover cool analytics tools you&#8217;ll want to use and how to cope with Google&#8217;s change to not provide some keyword data about SEO:
<ul>
	<li><a title="Justifying The Investment: Analytics For Social Media " href="http://searchmarketingexpo.com/west/2012/full_agenda3#626">Justifying The Investment: Analytics For Social Media&nbsp;</a></li>
	<li><a title="What Search Data Reveals About Customer Needs &amp; Desires - And How To Use It" href="http://searchmarketingexpo.com/west/2012/full_agenda3#630">What Search Data Reveals About Customer Needs &amp; Desires – And How To Use It</a></li>
	<li><a title="Life In A [Not Provided] World" href="http://searchmarketingexpo.com/west/2012/full_agenda3#634">Life In A [Not Provided] World</a></li>
	<li><a title="Industrial Strength SEO &amp; Analytics Power Tools" href="http://searchmarketingexpo.com/west/2012/full_agenda3#638">Industrial Strength SEO &amp; Analytics Power Tools</a></li>
</ul>
<h2>In House Search Marketing</h2>
Do you perform search marketing &#8220;in house&#8221; for your company or organization? If so, our half-day In House track on day two of the show is perfect for you. Produced in conjunction with&nbsp;<a href="http://www.seoinhouse.com/">SEOinhouse.com</a>, it offers these sessions:
<ul>
	<li><a title="In-House SEO: Organizational SEO Challenges &amp; Solutions" href="http://searchmarketingexpo.com/west/2012/full_agenda2#620">In-House SEO: Organizational SEO Challenges &amp; Solutions</a></li>
	<li><a title="In-House PPC: Organizational PPC Challenges &amp; Solutions" href="http://searchmarketingexpo.com/west/2012/full_agenda2#624">In-House PPC: Organizational PPC Challenges &amp; Solutions</a></li>
</ul>
<div>
<h2>Enterprise Search Marketing</h2>
</div>
Are you tasked with the challenging job of large-scale search marketing. Do you deal with multiple web sites or millions of pages? Work for a big company with many divisions? Our half-day Enterprise Track on day three has sessions designed for you:
<ul>
	<li><a title="Maximizing Enterprise PPC ROI" href="http://searchmarketingexpo.com/west/2012/full_agenda3#628">Maximizing Enterprise PPC ROI</a></li>
	<li><a title="Enterprise SEO - Challenges &amp; Solutions" href="http://searchmarketingexpo.com/west/2012/full_agenda3#632">Enterprise SEO – Challenges &amp; Solutions</a></li>
</ul>
<h2>The Doctors Are In!</h2>
Looking for specific advice about your web site or campaigns? Our Clinics Track, which runs on the second and third day of the show, has the cure you&#8217;re looking for:
<ul>
	<li><a title="SEO Site Clinic" href="http://searchmarketingexpo.com/west/2012/full_agenda2#644">SEO Site Clinic</a></li>
	<li><a title="PPC Tune-Up Clinic With The SMX Mechanics" href="http://searchmarketingexpo.com/west/2012/full_agenda3#643">PPC Tune-Up Clinic With The SMX Mechanics</a></li>
	<li><a title="Analytics Clinic" href="http://searchmarketingexpo.com/west/2012/full_agenda3#641">Analytics Clinic</a></li>
	<li><a title="Link Building Clinic" href="http://searchmarketingexpo.com/west/2012/full_agenda3#642">Link Building Clinic</a></li>
	<li><a title="Social Media Clinic" href="http://searchmarketingexpo.com/west/2012/full_agenda3#645">Social Media Clinic</a></li>
</ul>
<h2>Pre-Conference Training &amp; Workshops</h2>
Want advice in a smaller group setting on particular topic, to further enhance your conference experience? Arrive a day early, and choose from a range of in-depth training classes and workshops:
<ul>
	<li><a href="http://searchmarketingexpo.com/west/advanced-adwords-training">Advanced AdWords Training</a></li>
	<li><a href="http://searchmarketingexpo.com/west/facebook-marketing">aimClear&nbsp;Facebook Marketing Intensive</a></li>
	<li><a href="http://searchmarketingexpo.com/west/seotoolset-training">Bruce Clay SEO Training</a></li>
	<li><a href="http://searchmarketingexpo.com/west/in-house-seo-exchange">In-House SEO Exchange</a></li>
	<li><a href="http://searchmarketingexpo.com/west/international-search-summit">International Search Summit</a></li>
</ul>
<h2>Keynote &amp; Evening Forum</h2>
<p style="float:left;  margin:5px 0 0 0; padding:0;"><img class="alignright size-full wp-image-108180" style="margin-top: 6px; margin-bottom: 6px; margin-left: 14px; margin-right: 14px;" title="Susan Wojcicki" src="http://searchengineland.com/figz/wp-content/seloads/2012/01/Susan-Wojcicki_Keynote.jpg" alt="" width="130" height="178" /></p>
<p>SMX West has a great keynote lined up, with Google&#8217;s senior vice president of advertising Susan Wojcicki. Susan oversees&nbsp;the design, innovation and engineering of all Google’s advertising and measurement platforms, which includes AdSense, AdWords and Google Analytics.</p>

Susan&#8217;s been with Google since 1999, and she&#8217;ll be speaking with&nbsp;me and Chris Sherman about where she&#8217;s seen search marketing come from and where it will be going. You won&#8217;t want to miss this talk, on the morning of February 29.<br /><br />

I&#8217;ll also be hosting our popular&nbsp;<a title="Evening Forum with Danny Sullivan" href="http://searchmarketingexpo.com/west/2012/full_agenda#607">Evening Forum</a>&nbsp;at the end of the first day of the show. No PowerPoint. No agenda. Instead, the audience sets the topics and helps provide the answers. Leading into the Evening Forum will be a short awards ceremony for the SMX Biggest Search Geek contest, sponsored by Marin Software. Join us and find out who won!

<h2>Quality Programming, Guaranteed</h2>
<p style="float:right; margin:5px 0 0 0; padding:0;"><a href="http://searchengineland.com/figz/wp-content/seloads/2011/07/satisfaction-guaranteed.gif"><img class="alignright" style="margin-top: 4px; margin-bottom: 4px; margin-left: 14px; margin-right: 14px;" title="satisfaction-guaranteed" src="http://searchengineland.com/figz/wp-content/seloads/2011/07/satisfaction-guaranteed.gif" alt="" width="114" height="114" /></a></p>

All the sessions I&#8217;ve covered above are what we call&nbsp;editorial sessions. No one bought their way onto these panels. People are speaking because our <a href="http://searchmarketingexpo.com/west/2012/programming-team">programming team</a> feels they have great information to offer.<br /><br />

Also, neither Search Engine Land nor SMX offer their own search marketing services or software tools. When you come to one of our conferences, you can be assured there’s no hidden agenda to push a particular service. Our product is great information, and that&#8217;s what we deliver.<br /><br />

Our session formats vary. Some sessions feature solo speakers. Some have two or more speakers. Some panels are all Q&amp;A. We never lock ourselves into a particular formal, because different topics&nbsp;require different approaches. With search marketing, it&#8217;s also often necessary to have more than one opinion or viewpoint presented.<br /><br />

The show&#8217;s <a href="http://searchmarketingexpo.com/west/2012/speakers">speakers</a> are recruited in two ways. We take time reviewing pitches to ensure we&#8217;re&nbsp;not missing great new people who aren&#8217;t known (yet!) in the industry, or good ideas that someone might suggest. We also reach out to invite knowledgeable experts.<br /><br />

Each session has a coordinator who works in advance with the speakers to ensure they&#8217;re prepared to deliver a great, on-topic presentation loaded with action items and useful information. Sessions with multiple speakers are always designed to ensure presentations support each other, rather than overlap.<br /><br />

This&nbsp;attention to programming is part of what we call the&nbsp;<a href="http://searchmarketingexpo.com/west/what-to-expect">SMX Content Difference</a>. It’s why we’re able to&nbsp;<a href="http://searchmarketingexpo.com/west/guarantee">guarantee</a>&nbsp;the quality of our events.

<h2>For Free: Expo Hall, SMX Theater, Plus Sessions, Expo Hall Reception &amp; Keynotes</h2>
Many of our SMX <a href="http://searchmarketingexpo.com/west/2012/exhibitors">sponsors &amp; exhibitors</a>&nbsp; have great information to share with SMX attendees, of course. That’s why we provide transparent ways for attendees to hear directly from them.<br /><br />

The SMX Expo Hall is open for the first two days of the show. In it, you&#8217;ll find information from sponsors and exhibitors about the many products and services available to search marketers.<br /><br />

On the Expo Hall floor,&nbsp;<a href="http://searchmarketingexpo.com/west/2012/theater-presentations">SMX Theater Presentations</a>&nbsp;are mini-sponsored sessions that run for 20 minutes each. This is an easy way to quickly learn about a company, product or service.<br /><br />

The Plus Session Track runs on the first two days of the show.&nbsp;Unlike editorial sessions, Plus sessions are created and produced by the company sponsoring them. <br /><br />

While Plus sessions are sponsored, they have lots of great information. Sponsors know they’re competing to attract attendees who are also considering high-quality editorial sessions. This causes those producing Plus sessions to want to match the “high tide” that the editorial sessions set. Before some editorial sessions, a few extremely short “Solutions Spotlights” are also presented.<br /><br />

The Expo Hall is free for anyone to attend, if you register in advance for an&nbsp;<a href="http://searchmarketingexpo.com/west/expo-plus-pass">Expo+ Pass</a>. The pass allows you access to:
<ul>
	<li>Expo Hall</li>
	<li>SMX Theater sessions</li>
	<li>Plus sessions</li>
	<li>Expo Hall reception</li>
	<li>Evening Forum</li>
	<li>Keynote</li>
	
</ul>

Of course, those with All Access passes can attend everything SMX West has to offer, from the Expo Hall, to Plus sessions, to all the editorial sessions.&nbsp;For a breakdown of what each pass offers, check out our&nbsp;<a href="http://searchmarketingexpo.com/west/benefits">pass options</a>&nbsp;page.<br /><br />

This is also a good time to thank our premier sponsors&nbsp;<a href="http://searchmarketingexpo.com/sponsor-info.php?id=9">Acquisio</a>, <a href="http://searchmarketingexpo.com/sponsor-info.php?id=194">Covario</a>&nbsp;and <a href="http://searchmarketingexpo.com/sponsor-info.php?id=19">Marin Software</a>, plus our&nbsp;gold sponsors,&nbsp;<a href="http://searchmarketingexpo.com/sponsor-info.php?id=3">Bing</a> and <a href="http://searchmarketingexpo.com/sponsor-info.php?id=1">Bruce Clay, Inc.</a>.

<h2>Networking &amp; Socializing</h2>
<p style="float:right; margin:0 0 5px 0; padding:0;"><img class="alignright size-full wp-image-108199" style="margin-top: 4px; margin-bottom: 4px; margin-left: 14px; margin-right: 14px;" title="sjcc-4" src="http://searchengineland.com/figz/wp-content/seloads/2012/01/sjcc-4.jpg" alt="" width="252" height="234" /></p>
<p>SMX doesn’t leave networking to chance. You won&#8217;t have to hope you randomly encounter the right people. We’re organized.</p>

Our&nbsp;SMX Meet &amp; Greet&nbsp;reception happens the night before the show. It’s a great way to meet people before everything gets going. At the end of the first day, there&#8217;s another good chance to connect, at the SMX Expo Hall Reception.<br /><br />

During lunches, we have our unique&nbsp;Birds-Of-A-Feather lunch tables. These allow&nbsp;attendees to network with each other and talk about specific topics.<br /><br />

On the last night of the show, SMX After Dark takes place, another time to talk, socialize and relax.<br /><br />

All these events can be found our&nbsp;<a href="http://searchmarketingexpo.com/west/in-person">networking page</a>. You’re going to meet plenty of people! And when you’ve registered, don’t forget to tell the world using one of our&nbsp;<a href="http://searchmarketingexpo.com/west/badges">I’m Going badges</a>.<br /><br />

Also be sure to keep up with news and people through our SMX social channels on <a href="https://www.facebook.com/searchmarketingexpo">Facebook</a>, <a href="https://foursquare.com/smx">Foursquare</a>,&nbsp;<a href="https://plus.google.com/111066334447228307080/posts">Google+</a>&nbsp;and&nbsp;<a href="http://twitter.com/smx">Twitter</a>.

<h2>Great Food, Backpacks, WiFi &amp; Power</h2>
We don&#8217;t do boxed lunches at SMX. You&#8217;ll get a nice meal, on a plate, and you’ll want more. You’ll also get refreshments and snacks during the day. People take pictures of the food at our events, because they’re so amazed and pleased. Honest!<br /><br />

We’ll also keep you connected. There&#8217;s free WiFi in the conference rooms, along with power outlets in the front row. Also among our little touches, you&#8217;ll get a conference backpack &#8212; a real one, useful, that you’ll take home and use again and again.

<h2>Come On Out!</h2>
I hope you&#8217;ve found this preview useful and want to attend! You’ll find more information on the&nbsp;<a href="http://searchmarketingexpo.com/west/?utm_source=tdm-smx-post-west&#038;utm_medium=jan19-dannyprev&#038;utm_campaign=west-home">SMX West</a>&nbsp;web site, including the&nbsp;<a href="http://searchmarketingexpo.com/west/agenda?utm_source=tdm-smx-post-west&#038;utm_medium=jan19-dannyprev&#038;utm_campaign=west-agenda">Agenda-At-A-Glance</a>.<br /><br />

You can&nbsp;<a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan19-dannyprev&#038;utm_campaign=west-reg">register online</a>&nbsp;or by phone at (877) 242-5242. <strong>Do so by January 28 to get the best Early Bird rates. </strong><br /><br />

See you in San Jose!<img src="http://feeds.feedburner.com/~r/smx/~4/8wCI4GK6cac" height="1" width="1"/>]]></content:encoded>
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		<title>Keep Pace with Changes in Search Marketing: Attend SMX West, Feb. 28-Mar. 1 in San Jose</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/gB8MtZVfgbo/20120110-110751.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120110-110751.php#comments</comments>
		<pubDate>Tue, 10 Jan 2012 18:07:51 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[Mediagazer]]></category>
		<category><![CDATA[SMX West]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=17728</guid>
		<description><![CDATA[Search engine marketing changes almost daily. Google is now blocking some referrer information. Link data got harder to analyze. And today&#8217;s Google’s Search Plus Your World bombshell promises to take&#8230;]]></description>
			<content:encoded><![CDATA[<p>Search engine marketing changes almost daily. Google is now blocking some referrer information. Link data got harder to analyze. And today&#8217;s <a href="http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285" title="Google's Search Plus Your World" target="_blank">Google’s Search Plus Your World</a> bombshell promises to take personalization to a whole new level. </p>

<p>Understand the landscape and get the tactics you need to map out a brilliant 2012 and beyond. Attend <a href="http://searchmarketingexpo.com/west/?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-home">Search Marketing Expo &#8211; SMX West</a>, February 28 to March 1 in San Jose.</p>

<p>With nearly 60 sessions across 15 topic tracks on the <a href="http://searchmarketingexpo.com/west/agenda?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-agenda">SMX West agenda</a>, you can customize a program to suit your needs. Whether you’re an expert or new to search marketing, focused on paid advertising, SEO or social media, you’ll benefit from the depth and breadth of content presented.</p>

<p>At SMX West you can expect only the <a href="http://searchmarketingexpo.com/content?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-content">most qualified speakers</a> and relevant topics, programmed by the <a href="http://searchengineland.com" target="_blank">Search Engine Land</a> editorial team, who have been reporting and analyzing this industry since its inception. </p>

<p><strong>Register Now and Save</strong></p>

<p><strong><a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-reg">Register</a> by January 28 and pay only $1445 for three jam-packed days of exceptional content</strong>, invaluable <a href="http://searchmarketingexpo.com/west/in-person?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-networking">networking opportunities</a> with leaders in search marketing, plus essential conveniences (like free WiFi, free beverages and free food) that make your time out of the office a bit easier. It’s all included in your All Access pass!</p>

<p>Adapt and succeed in the ever-evolving search industry. Don’t take our word for it – see what <a href="http://searchmarketingexpo.com/west/testimonials?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-testimonials">past attendees have said</a>. You’ll be satisfied with your investment in SMX West, we <a href="http://searchmarketingexpo.com/west/guarantee?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-guarantee">guarantee</a> it. </p>

<p><strong><a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-reg">Register today</a>!</strong></p>

<p><strong><em>Helpful SMX West Links:</em></strong><br />
<ul>
	<li>Want to send a team? Save 15-25% with our <a href="http://searchmarketingexpo.com/west/group-registration?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-groupreg">group rates</a>!	
<li>Current list of <a href="http://searchmarketingexpo.com/west/2012/exhibitors?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-exhibitors">exhibitors &#038; sponsors</a></li>
	<li><a href="http://searchmarketingexpo.com/west/faq?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-faq">SMX West FAQ</a></li>
	<li><a href="http://searchmarketingexpo.com/west/hotel?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-hotel">Where to stay</a></li>
	<li>Need approval? Check out the <a href="http://searchmarketingexpo.com/west/get-the-boss-onboard?utm_source=tdm-smx-post-west&#038;utm_medium=jan10-custom&#038;utm_campaign=west-boss">Get the Boss Onboard</a> form</li>
</ul>

 
<img src="http://feeds.feedburner.com/~r/smx/~4/gB8MtZVfgbo" height="1" width="1"/>]]></content:encoded>
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		<title>Last Call To Speak At SMX West</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/I3g-Nv2jjV0/20120106-110816.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120106-110816.php#comments</comments>
		<pubDate>Fri, 06 Jan 2012 18:08:16 +0000</pubDate>
		<dc:creator>Chris Sherman</dc:creator>
				<category><![CDATA[SMX West]]></category>
		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=17712</guid>
		<description><![CDATA[We&#8217;re finalizing the speaker lineup for SMX West, and there are still a few openings. We&#8217;re particularly interested in hearing from you if you can speak knowledgeably on the following&#8230;]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re finalizing the speaker lineup for <a href="http://searchmarketingexpo.com/west">SMX West</a>, and there are still a few openings. We&#8217;re particularly interested in hearing from you if you can speak knowledgeably on the following topics:

<p><ul>
  <li>Best Practices With adCenter For Bing &#038; Yahoo</li>
  <li>Beyond The Google AdWords Tool</li>
  <li>Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture</li>
  <li>Enterprise PPC</li>
  <li>Siri: Has The App Revolution Finally Arrived?</li>
</ul>

<p>If you’re accepted to speak, you’ll receive a pass to the entire SMX event. Ready to pitch? Head over to our <a href="http://searchmarketingexpo.com/speaker-form">SMX speaker pitch form</a> and submit your proposal. We&#8217;re closing the pitch form Monday, so don&#8217;t delay! <img src="http://feeds.feedburner.com/~r/smx/~4/I3g-Nv2jjV0" height="1" width="1"/>]]></content:encoded>
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		<title>Attend SMX West for What Works and What’s New in Search Engine Marketing – Feb. 28 to March 1</title>
		<link>http://feeds.searchmarketingexpo.com/~r/smx/~3/9GbqSRQtmlY/20120104-111042.php</link>
		<comments>http://searchmarketingexpo.com/blog/20120104-111042.php#comments</comments>
		<pubDate>Wed, 04 Jan 2012 18:10:42 +0000</pubDate>
		<dc:creator>Kendra Jaros</dc:creator>
				<category><![CDATA[Mediagazer]]></category>
		<category><![CDATA[SMX West]]></category>

		<guid isPermaLink="false">http://searchmarketingexpo.com/?p=17662</guid>
		<description><![CDATA[You need proven tactics to build site traffic, grow sales and boost ROI. And, since search marketing changes daily, success often means knowing what’s new – and how to adapt.&#8230;]]></description>
			<content:encoded><![CDATA[<p>You need proven tactics to build site traffic, grow sales and boost ROI. And, since search marketing changes daily, success often means knowing what’s new – and how to adapt.</p> 

<P><a href="http://searchmarketingexpo.com/west/?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-home">SMX West</a> delivers both… what works and what’s new. Here are 10 reasons you should join us February 28 to March 1 in San Jose, CA:</p>

 <div style="margin-left: 15px;">

<p>10) Dive deep. Choose from nearly 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local and mobile search, social media marketing, analytics and more. Whether you’re a seasoned search vet or just starting out, SMX West has sessions for you. <a href="http://searchmarketingexpo.com/west/agenda?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-agenda">Check out the agenda</a>. </p>

<p>9) Advertise on Google or use Google Analytics? “The most important Googler you’ve never heard of”, senior VP of advertising Susan Wojcicki, will discuss the future of internet advertising and Google product releases in her keynote presentation.</p>

<p>8) Programmed by experts. <a href="http://searchengineland.com/" target="_blank">Search Engine Land</a> editors create and moderate SMX sessions, ensuring you’ll learn what you need to know to stay ahead of the curve.</p>

<p>7) Cutting edge tactics. New developments mean constant change for search marketers, and the SMX program keeps pace. Here are just a few of sessions added to this year’s agenda: <br />
 &#8211; <a href="http://searchmarketingexpo.com/west/2012/full_agenda2#622">Siri: Has The App Revolution Finally Arrived</a>?<br />
 &#8211; <a href="http://searchmarketingexpo.com/west/2012/full_agenda3#626">Justifying The Investment: Analytics For Social Media</a> <br />
 &#8211; <a href="http://searchmarketingexpo.com/west/2012/full_agenda3#634">Life In A [Not Provided] World</a><br />
 &#8211; <a href="http://searchmarketingexpo.com/west/2012/full_agenda2#623">Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture</a></p> 

<p>6) Hand-selected speakers. SMX West speakers are subject-matter and presentation experts, selected based upon their knowledge and willingness to share what makes them successful. <a href="http://searchmarketingexpo.com/west/what-to-expect?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-content">Here’s how we choose them</a>.</p>
 
<P>5) Networking galore! Connect with others like you at structured and social <a href="http://searchmarketingexpo.com/west/in-person?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-networking">networking events</a>. </p>

<p>4) Find solutions. Meet the best-of-breed solutions providers that can make you a more effective and efficient marketer. <a href="http://searchmarketingexpo.com/west/2012/exhibitors?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-exhibitors">See who’s exhibiting</a>. </p>

<p>3) Start early! Attend a single-track workshop on Monday, February 27. Topics include: international search marketing, SEO, marketing on Facebook, in-house search marketing and Google AdWords. <a href="http://searchmarketingexpo.com/west/workshops?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-workshops">Workshop descriptions here</a>.</p>
 
<p>2) You get more at SMX. Conveniences that make a conference productive and enjoyable are included: free WiFi in session rooms, hot lunches, snacks and access to all networking activities. </p>

<p>1) Worth the investment. Your peers rave about SMX West. <a href="http://searchmarketingexpo.com/west/testimonials?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-testimonials">See what they’ve said</a>.</p>

<p>BONUS REASON) An incredible value! Register today and pay <strong>just $1445 for all 3 days of actionable content</strong>, invaluable connections and essential conveniences. You&#8217;ll be satisfied. We <a href="http://searchmarketingexpo.com/west/guarantee?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-guarantee">guarantee</a> it. </p>

</div>

<p><strong>Sign up now and save up to $250 on your All Access ticket.</strong> <a href="http://searchmarketingexpo.com/west/register?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-reg"><strong>Register today</strong></a>!</p>

<p>PS: Want to send the team? You can save 15-25% &#8211; check out our <a href="http://searchmarketingexpo.com/west/group-registration?utm_source=tdm-smx-post-west&#038;utm_medium=jan4-top10&#038;utm_campaign=west-groupreg">group rates</a>.</p> 
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