• Google promises a significant Penguin update;
• Bing plans to roll out its version of Product Listing Ads;
• authorship and authority will have greater influence on search results;
• and Twitter, Facebook and others will continue introducing new ad options.

We’ll cover all those developments and hundreds more at Search Marketing Expo – SMX East. You’ll learn the most-effective, hands-on tactics for SEO, paid search, social media marketing, mobile search and more. SMX East features three jam-packed days of sessions and networking. See what past attendees have said about SMX conferences!

SMX East will be held October 1-3 in New York City. The expo hall will be open October 1-2; pre-conference workshops will take place September 30.

SMX East is programmed by the internet marketing authorities who edit leading news blog Search Engine Land. Danny Sullivan and Chris Sherman have been educating marketers for nearly 15 years with industry analysis and event programming.

Register Now, Save $300

SMX East is an outstanding value! Register for an All Access pass today and pay only $1495 – $300 off regular rates. Want to send your team? Discounts of up to 20% are available – check out our group rates.

Register today!

The post SMX East Registration Open – Best Rate Available Now, Save $300 appeared first on Search Marketing Expo.

Get Connected:

• Follow us on Twitter, as we live tweet from the show. We also encourage the use of the #SMX hashtag during the conference so that you can find other show related tweets and share your own.
• Connect with us on Facebook and Google+. The #SMX hashtag also works on Google+.
• Join the private Facebook group created especially for attendees and speakers, which will allow you to post questions and begin connecting with others. If you are registered for an All Access pass, but don’t have the link, please email akvile[at]thirddoormedia.com.
• Scope out the networking events, it’s an excellent way to meet and build connections with other attendees and speakers. Here is the schedule for SMX Advanced networking events.
• “Meet Your Neighbor” at a Networking Breakfast Table – Fuel up on your favorite caffeinated (or decaf) beverage and breakfast treats while meeting other attendees from your neck of the woods. With your All Access pass, we encourage you to sign up for a networking breakfast table, and we’ll seat you with others who hail from the same geographic region. It’s a great way to make connections at the conference that you can take home with you. Tables will be offered on Tuesday, June 11. General breakfast seating will also be available on Tuesday, as well as Wednesday June 12. You can register to participate in Meet Your Neighbor when you sign up for your Birds of a Feather table. Please note that seating is limited.

• Plan your agenda ahead of time. See which sessions interest you and if you are coming with a group, it can be useful for each person to attend a different session so that you can all later share the information.
• Extend your stay and get an extra day of learning, sharing ideas, and making connections. Register for one of our six tactic-packed workshops taking place on June 13th.
• Bring a laptop/tablet/note pad for note taking. There will be a lot of information shared during each session, but don’t feel overwhelmed. If you miss something, you can either ask someone from that session at a later point, check and see if it was posted on our social channels, reach out to the speaker directly, find it in the conference presentations after the show, or feel free to contact us! And don’t forget to bring extra batteries to stay charged! If you need to power up, the expo hall has a charging station and first two rows of each session room are equipped with chargers.
• Don’t forget business cards! Either bring some with you or snap a photo to send to others you meet.

• After SMX Advanced comes to an end, we collect all speaker presentations and will send out an email with them to All Access attendees. Please allow us a few days after the conference to gather them.

We look forward to seeing you soon at SMX Advanced!

Not able to make it this year? We’ll be back in Seattle again next summer – save the date or join us at SMX East, October 1-3 in NYC!

The post How To Maximize Your SMX Advanced Experience, June 11-12 in Seattle appeared first on Search Marketing Expo.

Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 13. Each in-depth workshop is led by renowned experts in their field. Workshops are:

• In-house SEO Exchange: Trade tactics, share solutions and build relationships with in-house SEO peers at this unique, interactive event.
• International Search Summit: Arm yourself with the knowledge to boost your global online performance with the latest best practices, actionable tips and solutions.
• Bruce Clay, Inc. SEO Training: Acquire the ranking and placement techniques you need to out maneuver your competition for top search engine rankings.
• aimClear Community Management Master Class: Packed with tools, tips and tactics, this workshop takes a seriously deep dive into what it means to manage your social media communitities effectively and achieve your marketing goals.
• Advanced AdWords Training: Master Google AdWords with advanced level strategies and tactics that will positively impact your paid campaign ROI.
• GetListed.org Local University Advanced: Take a deep dive into local and mobile SEO tactics in this intimate, action-packed workshop of advanced level content.

SMX Advanced Networking Pass: An incredible value, this pass gives you access to selected sessions and networking events other SMX attendees and speakers for only $139. Register for a Networking Pass and you can attend:

• a video simulcast of Matt Cutt’s You&A keynote conversation
• Plus sessions produced by leading solution providers, including Google, Bing and more
• the Expo Hall, where 40 leading solution providers will demonstrate how they’ll make you more profitable and efficient
• three networking events: the June 10th Meet & Greet, the Expo Hall reception June 11th sponsored by RKG, and the legendary SMX After Dark Party on June 11th at the Seattle Aquarium, sponsored by Bing.

Learn all about the Networking Pass here.

SMX Advanced Track @ SMX East: We’ll be bringing the best of SMX Advanced to a special “SMX Advanced Track” at SMX East, October 1-3 in NYC. In addition, there will be plenty of other advanced-level session that take place outside of the track, as part of the overall 3-day event. Register now or leave your email to be notified when the agenda is up at smxeast.com.

We look forward to hosting you at an SMX conference soon!

The post No SMX Advanced Ticket? Here Are Your Options appeared first on Search Marketing Expo.

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online.

But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couch). How you engage with these potential customers through your landing pages and sites can mean the difference between consumer engagement or abandonment.

On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some people advocate distinct mobile SEO tactics, while others question the very notion of “mobile SEO.” Google says it favors sites built on responsive design principles, but the debate rages whether mobile-centric or responsive design ranks better.

At SMX Advanced, we welcome you to join the discussion with our panel of experts as we explore the challenges of Getting Mobile SEO Right and get the fresh tactics you need to maximize the enormous mobile search opportunity.

But don’t delay – fewer than 100 tickets remain, and we expect a complete sellout within days. Check out the agenda for SMX Advanced and register now!

Looking forward to seeing you in Seattle!

The post Live @ SMX Advanced: Getting Mobile SEO Right appeared first on Search Marketing Expo.

Here are 3 reasons to register now:

1) There are about 100 SMX Advanced tickets left. When they’re gone, they’re gone.
2) Early Bird rates expire end of the day Friday, May 3. You’ll save $200 off your All Access pass.
3) Your next chance to attend SMX Advanced is June 2014. Don’t procrastinate and regret it for 13 months!

Attend SMX Advanced for expert level sessions, discussions and networking you can’t find anywhere else.

Register today!

The post 100 SMX Advanced Tickets Left – Register Now! appeared first on Search Marketing Expo.

As search marketers, we’re used to operating “behind the scenes,” crafting great content and engaging in one-on-one link building efforts and other subtleties to build out a comprehensive SEO plan. Or we spend hours with our AdWords editor or other paid search tools building and managing campaigns that will touch individual searchers briefly, without revealing the complexity of our online advertising effort.

And now, in the face of overwhelming evidence, we must recognize the power of social media, and can no longer ignore it. But social is different, by its very definition. You’re exposed, you’re directly engaged, and its thrilling when it works and you’ve directly connected with your customers and prospects – but there’s nowhere to hide if something misfires and communities or memes turn the tides against you.

That doesn’t mean you can’t prepare yourself, leveraging your hard-won skills as a search marketer into winning tactics in the social media environment. Top Social Tactics For The Search Marketer at SMX Advanced is designed to help you take the plunge and not look back. Speakers in this “speed-round” session will share their favorite authority-building social tips for search, including using Facebook, Open Graph technology, Google+, Twitter and more.

Top Social Tactics For The Search Marketer is one of more than two-dozen info-packed sessions on June 11 and 12 at our always sold-out SMX Advanced conference and exhibition in Seattle. Check out the agenda for SMX Advanced and register now!

Looking forward to seeing you in Seattle!

The post Live @ SMX Advanced: Top Social Tactics For The Search Marketer appeared first on Search Marketing Expo.

SMX Advanced speakers are selected for their expertise and their willingness to share the knowledge and tactics that make them successful. They will tackle master-level topics you won’t hear discussed anywhere else. Check out the agenda.

Join us for SMX Advanced June 11-12 to exchange ideas, influence the industry and build your network. Register today to secure your ticket and the Early Bird Rate!

More SMX Advanced info:

• Extend your learning. Register for an intensive post-conference workshop.
• Want to send your team? Save 10-20% with our group packages.
• Find solutions and services to make your job easier in the SMX Expo Hall.
• Connect with your peers via online and in-person networking opportunities.
• 98% of SMX Advanced attendees would recommend the show to others. Find out why.

The post See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday appeared first on Search Marketing Expo.

We can help: At SMX Advanced we’ve got two solid days of content devoted exclusively to paid search. All of our speakers are experienced veterans, who have agreed to bring their best strategies and tactics to the show and share them freely. Here’s an overview of what you can expect:

To start, we go extreme, with The Mad Scientists Of Paid Search. If they awarded Nobel prizes for paid search, our mad scientists would be the recipients. They emerge from their PPC labs, where they’ve been assembling keywords, bidding strategies and other assorted parts into monster PPC campaigns. Learn what paid search experiments worked, which failed, and prepare to conduct your own ground-breaking PPC plans.

Leave it to Google to continue to innovate – and potentially confuse and frustrate advertisers with new paid search offerings. Here’s how to leave your frustration behind and take advantage of the most recent new introduction: New PPC Best Practices In An Enhanced Campaign World explores how Google’s Enhanced Campaigns forced all advertisers to reshape their AdWords accounts, specifically with huge changes to mobile and desktop device targeting. In this session, hear from early adopters about their results and experiences with Enhanced Campaigns and look at the new generation of optimization strategies and best practices for account structures, reporting, bidding, budgeting and ad testing.

The lines continue to blur between search and social, and it’s now imperative that online advertisers pay attention to Twitter, Facebook and the other social networks. If you are running paid social campaigns now or are considering doing so, you need to attend What’s Hot With Paid Social, which covers evolving Facebook ad units, API driven Twitter ad opportunities, paid social news visibility and many other cutting-edge social advertising opportunities. Panelists will get granular on the networks, ad types, tactics and strategies for buying social media ads and extracting measurable ROI.

Retargeting can be an exceptionally effective way to guide a potential customer through their purchase consideration funnel. It can also be exceptionally annoying, bordering on creepy (not to mention a huge waste of money) if it’s not done properly. Pro-level Tips To Succeeding At Retargeting examines retargeting capabilities like Google remarketing lists, FBX, and new interactive ad formats. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers with site retargeting and to reach new audiences searching for similar products and services with search retargeting. And these campaigns are expected to deliver. In this session speakers will share tactics and strategies for executing winning retargeting campaigns.

We know that at SMX Advanced in June, much of your top-of-mind thinking will be focused on planning that all-important fourth quarter. Learn techniques to maximize your investment in Product Listing Ads, both on Google and on Bing (coming soon!) What have we learned about this new product and implementation so far? Where should you focus your efforts? Our panelists on the Rocking It With PLAs session will share both case studies and aggregated data that will help you rock it in Q4.

And to wrap things up, what would SMX Advanced be without our regular Amazing Paid Search Tactics & Tools panel? Back by popular demand, this panel of experts will share their most powerful and effective ideas for pushing the envelope of PPC performance through real-life case studies and examples.

Don’t delay – fewer than 200 tickets are available for SMX Advanced, and the show is likely to sell out once again for its seventh straight year. Register now to secure your spot.

Have more questions? Some useful SMX links:

• Take a look at the full SMX Advanced 2013 agenda of 20+ sessions
• Who’s behind SMX Advanced? Check out the SMX Advanced programming team
• Incredible networking opportunities to learn from your peers
• 98% of past attendees would recommend SMX Advanced – see what they said
• Extend the learning, attend one of six post-conference workshops
• Where to stay in Seattle

Looking forward to seeing you in Seattle!

The post Don’t Miss Essential New Paid Search Tactics At SMX Advanced appeared first on Search Marketing Expo.

This is why all world-class SEOs are on constant alert for solid, proven information and tactics that keep them on the cutting rather than bleeding edge of search engine optimization. And that’s why we designed SMX Advanced to offer both full-scale preventative advice as well as state of the art triage techniques for experienced search marketers.

So just what are the critical SEO topics that our world-class speakers will be discussing at SMX Advanced? Here’s a rundown:

We’re starting out the SEO track with The Periodic Table Of SEO: 2012 Edition, a deep dive into what’s new and different in terms of ranking factors. Many people think of the periodic table as a basic organizational map of the elements. It is, but it’s also much more powerful than that. By definition, a periodic table incorporates recurring trends, allowing you to make connections and deduce relationships that might not be obvious at first glance. It can also be used to predict new or undiscovered properties and trends that others may not be aware of, and that can be hugely influential in the highly competitive environment of search marketing.

While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Authorship: The Deep Dive is a comprehensive session that delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.

And then there are the “behind the scenes” optimization factors that have increasingly fulfilled the promise of the semantic web – but only for those who know how to master their technical details and implement them properly. From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO focuses on hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI for example sites.

Those of you who have sites that have been slammed into a world of search visibility pain and don’t know why can take solace and come away with powerful actionable techniques from The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts session. Here, our panelists will get into the thick of issues like URL parameter facets + pagination + canonicalization, Mobile + international versions, AJAX multiget calls, and other sublime SEO geekiness. They’ll jump directly into the most complex and advanced technical issues you might face and give you real, detailed answers with step-by-step implementation options.

You’ll also be able to ask your own questions and challenge a panel of search engine optimization experts – an SMX Advanced tradition – where battle-scarred veterans explore the big issues and take audience questions. There will be a conversation among panelists on some of the biggest issues – along with some debate – plus plenty of time for the audience to ask questions and come away with innovative solutions.

Finally, don’t miss the industry’s must-attend keynote of the year, You&A With Matt Cutts. Put your questions directly to the head of Google’s web spam team for a dialog driven session that is buzzworthy year after year.

But don’t delay – fewer than 200 tickets are available for SMX Advanced, and the show is likely to sell out once again for its seventh straight year. Register now to secure your spot.

Have more questions? Some useful SMX links:

• Take a look at the full SMX Advanced 2013 agenda of 20+ sessions
• Who’s behind SMX Advanced? Check out the SMX Advanced programming team
• Incredible networking opportunities to learn from your peers
• 98% of past attendees would recommend SMX Advanced – see what they said
• Extend the learning, attend one of six post-conference workshops
• Where to stay in Seattle

The post Stay Sharp On The Cutting Edge Of SEO At SMX Advanced appeared first on Search Marketing Expo.

So why does this conference book up every year? Here are the key reasons:

• The program: You’ll participate in expert level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda.
• The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conference networking opportunities.
• The venue: The Bell Harbor is an intimate environment that fosters learning, sharing and meeting with speakers and your fellow attendees. You’ll be comfortable, well-fed and connected.

Register now to secure your spot at SMX Advance. You save $200 with early bird rates until May 3. Want to send a team? Save 10-20% more with our group packages.

Have questions? Here are some helpful links:

• 98% of past attendees would recommend SMX Advanced – see what they said
• Who’s behind SMX Advanced? Check out the programming team
• Meet with leading solution providers in the Expo Hall
• Where to stay in Seattle

The post 70% of SMX Advanced Tickets Sold – Register Now! appeared first on Search Marketing Expo.