We do. That’s why Search Marketing Expo – SMX West offers 50 sessions in 12 tracks on all of the search engine marketing topics – SEO, PPC, social media marketing, real time search, local & mobile, and more. Create an agenda that meets your needs. You’ll appreciate the depth and flexibility the SMX West agenda offers, whether you’re new to search or a seasoned vet, own a small business or employed at a Fortune 500 company.

Is search marketing your new career? SMX Boot Camp and a variety of other “freshman”-level sessions on the agenda will provide a strong foundation to build on. Boot Camp coordinator Disa Johnson has even mapped out a SMX West Beginner’s Agenda to get you started.

Have experience? The SMX West program shines with intermediate and advanced-level content. >/p>

Focused on PPC? Get the very latest on mobile paid search ads, new AdWords formats, Bing Cashback and Facebook advertising. Program coordinator Matt Van Wagner has shared his own PPC Professional’s Dream Agenda with highlights he’s noted in the program.

SEO your thing? It doesn’t matter how many years you have under your belt, there are always new techniques and solutions to uncover. Ask Bruce Clay. Even after running his own agency for 12 years, he still has his own plan of attack, the SMX West Dream Agenda for Advanced SEOs.

Want to get started? Check out the agenda at a glance for a snapshot of the session titles, level and focus. Then dive deep into the full descriptions, with more info on which sessions are brand new, top rated, PowerPoint free and more.

You’ll participate in sessions led by the most knowledgeable group of internet marketers ever assembled. SMX West is programmed by the Search Engine Land editorial team; they’ve been educating search marketers since the industry’s inception.

Join us March 2-4 in Santa Clara and you will leave a more insightful, inspired and innovative internet marketer. An All Access pass gets you three jam-packed days of exceptional content, invaluable networking opportunities, and essential conveniences (like free WiFi, free beverages and free food) that make your time out of the office a bit easier.

Register today! You’ll be satisfied, we guarantee it.

The advanced-level content that will be shared at SMX West is set to span a variety of fields and specialties, so check out the full agenda for all the offerings. Meanwhile I’ve gone over the agenda with an SEO-focused gaze and I’ve drafted an “Advanced SEO’s Dream Agenda” to be my guide while navigating the presentations, conversations and events at the show.

Tuesday, March 2 – Local SEO and Real-Time Search

SEO Training instructor and search marketing expert Bruce Clay

The conference kicks off strong with the opening keynote by Microsoft CEO, Steve Ballmer. Any SEO interested in keeping up with latest developments of the search landscape will be in attendance to hear this outspoken officer’s address to the search marketing community. Here’s hoping we learn more about the impending partnership between Bing and Yahoo! and what it could mean for marketers.

As an advanced SEO, one thinks a lot about how various pieces of the Internet marketing puzzle can be leveraged together for greatest effect. That’s why on Day 1, I’ll be taking advantage of the sessions that drill down into the specific SEO areas of local search and real-time search.

I suggest starting the day at Real Time Search & The Major Search Engines followed by Real Time Search: Beyond The Majors. A newly introduced search arena, real-time search results pose new challenges and considerations to SEOs. The first session promises to outline how to optimize content for real-time search and how to avoid being labeled as real-time spam. The following session aims to familiarize the audience with upcoming real-time search tools and opportunities.

In the afternoon, head to Ranking Tactics For Local Search to learn about the ranking factors that help a site rank in local search. I predict that local search is an SEO vertical that will boom in 2010; yet local search is often underappreciated and underutilized by businesses today. Attendees of this session can look forward to learning about crucial local search factors, allowing them to tap into the growing marketing potential of local search.

Vying for the attention of advanced SEOs at the same time is the session Keyword Research: Beyond the Ordinary. If you aren’t dealing with local search optimization in your practice, then you’ll want to hit up this advanced-level session focused on innovative approaches to keyword research. Keyword research is one of the foundational, continuous tasks of SEO. In my experience, you can never know enough about your targeted keywords. Going beyond the ordinary with keyword research may just push your search marketing to the next level.

For the last session of the day I recommend checking out the advanced-level session Supercharging Your Descriptions With Sitelinks. If you’re lucky enough to get them, Sitelinks are a powerful way to give searchers exactly what they’re looking for on your site. Find out how to maximize your odds of obtaining Google Sitelinks in search results, and what to do once you’ve got them.

Of course, after an intense and action-packed Day 1, you’ll find me chatting and kicking back at the SMX West Expo Hall Reception in the evening. Sponsored by Ask.com, the first evening event of the conference holds great conversations and networking in store.

Wednesday, March 3 — Speed, Strength and Universal Search

If Day 1 is dedicated to local search and real-time search, Day 2 of my advanced SEO dream agenda expands upon those areas with sessions about blended search and site speed optimization.

The sessions offered in the morning include the opportunity to learn about Twitter Marketing Tactics. You can also take advantage of cross-channel boosts seen when search and display work together at Search Meet Display; Display Meet Search. Both of these sessions are top-rated from shows past, so you can trust that they’re going to be good. If you’ve already attended either session at a past conference, come by the Bruce Clay, Inc. booth and say hello!

Blended search results changed the game when they were first introduced in 2007, and the use of Engagement Objects™ has been central to my SEO methodology ever since. During Universal & Blended Search Opportunities, SEOs will learn the latest tactics and content types that raise the potential of SERP real estate through engaging, non-text content.

Along with the speed injected into search results through real-time content, Google’s looking to make the Web faster overall. Webmasters must pay special attention to the speed of their site because long load times could hinder the indexing of your site and may even be a factor for rankings. The Need for Speed: Google Says It Matters is a technical SEO session not to be missed.

Also on the technical SEO track, I’d recommend the advanced-level Industrial Strength SEO for search marketers working with enterprise organizations. Large-scale SEO projects present unique technical obstacles as well as challenges of communication and cooperation between team members, executives and stakeholders. Attendees of this session are sure to walk away with actionable recommendations for navigating the landmines of enterprise SEO.

Thursday, March 4 — Pulling It All Together

My must-attend sessions for advanced SEOs on Thursday have something in common — the opportunity to put things in perspective and to get in some serious Q&A. Thursday morning starts with the keynote The State Of The Search Union. Chris Sherman and a panel of experts (I’ve heard from a reliable source that web analytics guru Avinash Kaushik is already confirmed) will discuss where the search industry is today, following one of the most tumultuous and uncertain periods in our history.

Then jump over to Microsoft + Yahoo: What’s It All Mean? to get into the nitty gritty of how the search partnership could change what we do, where we go, and how we approach our roles as search marketers. The revealing big-picture conversations of this morning will put conference attendees in the frame of mind to evaluate and fit together all that’s under the umbrella of Internet marketing today. From there, it’s time to sort through any remaining questions during a series of Q&A sessions.

Ask The Search Engines, Ask The Link Builders and Ask The SEOs will all be taking place in the afternoon. When you’ve gotten what you can from the presentations of accomplished speakers, nothing helps solidify your understanding better than the chance to work through your remaining questions. I’ll be sitting on the expert-stuffed Ask The SEOs panel, eagerly awaiting any questions you’d like answered regarding search engine optimization today.

If you don’t have any questions to ask the SEO panel, or if you asked them on your own time while wandering the exhibit hall, definitely check out the Analytics Action Plans For PPC & SEO session happening at the same time. I’ve predicted that 2010 will be the year of Web analytics. Due to fluctuating search rankings and new universal search features, tracking and measuring activity on your site is critical for success.

Friday, March 5 — SEO Training Course Presented by Bruce Clay

After running around the conference hall for three days, help solidify your understanding of all you learned by settling in for a day of SEO training with me. Bruce Clay’s SEO Training is a full-day, intensive, face-to-face training class.

During the course I share my personal SEO tips and strategies with an intimate group of attendees. You’ll leave knowing exactly how I have helped clients rank and increase visibility and conversions for nearly 15 years. Plus you’ll walk away with a subscription to my full-featured suite of SEO diagnostic tools and a copy of my SEO desk reference guide.

Continuous learning and research are vital to keeping up with the competition. I hope my “Advanced SEO SMX West Dream Agenda” helps to narrow down the incredible learning opportunities offered at next month’s conference. With a pace of change and evolution as fast as you’ll find in the field of SEO, keeping up with the change is part of the job.

Hope to see you in Santa Clara! If you haven’t registered yet, there is still time!

Just an alert for those of you attending SMX West in Santa Clara March 2-4 and those planning to come that we’ve sold out the Santa Clara Hyatt.

Thankfully, just across the street from the Santa Clara Convention Center sits the Santa Clara Hilton, and we’ve got a block of rooms there as well. Best of all, the Hilton’s rates are even better than the Hyatt’s!

So, register for SMX West and book your room today. Prefer to speak with someone? Give us a call at (877) 242-5242.

Do you have a topic you’d like to see covered in a session at SMX Advanced London on May 17-18, 2010? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please head over to the SMX session pitch form and describe your idea(s) for sessions at the show. Please include:

• Proposed session title
• One paragraph description of the session
• Optional: Speakers who you think are most qualified for this panel

Remember that all sessions at SMX usually feature 3-4 speakers with 10-15 minutes each of speaking time, so please make sure your idea will accommodate that format. We’re not interested in any pitches for sessions where a single individual would speak for an entire session. And also please remember, no product or service pitches.

Ready to pitch? Please use the SMX session pitch form, and do not email Danny or Chris. These days we work with a team of people to help coordinate speaker selection. We need a centralized online system to help manage that process so things don’t slip through the cracks. By far the most reliable way to express interest in speaking is to go through the system – email too often gets overlooked or lost.

And don’t delay—we’ll be closing the session pitch form on February 19.

Key milestones for SMX Advanced London

This pitch form is for session ideas only. We will open up a separate pitch form for people to apply to speak on specific panels once the agenda is posted.

• Session pitches open Feb 1, close Feb 19
• Agenda posted & speaking pitches open week of Feb. 22
• Speaking pitches close: March 19

I suppose the next best thing to dreaming about leaving the cold New Hampshire winter is to actually do it! Can’t think of a better way to toss off winter blahs than with a few days at SMX West.

Agenda Item #1 – Monday, Monday

I am planning to get in early on Sunday to soak up the sun for a day or so before my favorite part of the week: Monday night’s SMX Meet & Greet reception. I’ve said it before, and I’ll say it again. This is the absolute best way to meet speakers and other attendees and make great connections in a relaxed comfortable setting. Don’t be shy. This is a very friendly crowd.

Day 1 – Ruby Tuesday

Absolutely don’t want to miss Steve Ballmer’s gem of a keynote. Microsoft has been doing nothing shy of re-engineering the entire search landscape for the past two years and doesn’t show any signs of slowing down. What’s next for Microsoft? If there’s a news scoop – I don’t want to miss it.

The rest of Tuesday, I am going to make sure to take in the sessions dealing with mobile search and new ad formats. In the morning, I am definitely recommending the Mobile Paid Search Ads: Real Opportunities at 10:30am, and Not Your Father’s AdWords: The New Google Ad Formats right afterwards. I think that Microsoft has gotten Google’s competitive juices flowing big time, so I want to be sure to get the most current best practices for new ad formats.

The afternoon has a smorgasbord of great sessions, and even if you deal mostly with paid search, I seriously recommend the Ranking Tactics For Local Search and The Current State Of Social Search sessions. Both of these search marketing disciplines overlap with paid and non-paid tactics, and clients are always clamoring for recommendations in social search. Of course, I can’t go to the local session because I’ll be busy running the SMX Boot Camp: Paid Search Fundamentals. If you’re new to paid search, I invite you to come on in. I’ll guarantee you’ll learn and have fun at the same time!

Day 2 – Wednesday: Feelin’ Groovy

I know the word groovy is not groovy anymore which is strong proof that I am a geek. So the first thing on my list for Wednesday is to see who wins the SMX Biggest Search Geek award this year. Thank you, Marin Software, for recognizing the cream of the geek crop!

Later that morning, I am recommending Bring In The Bling Via Bing Cashback. Here’s why. Microsoft is giving away millions of dollars in rebates to consumers who buy from Bing advertisers. If you haven’t tried it or don’t know what it’s all about, come see how you can grab a big hunk of that Bing promotional pie for your company or your clients.

Wednesday afternoon has unbelievably potent sessions. If you are a small to mid-size advertiser, definitely take in Jen Laycock’s Your 90 Day SEM Fitness Plan. If you’ve already got your paid search in good shape, then the Facebook Ad Tactics For Search Marketers is going to be a blockbuster.

If you’ve got burning questions or need expert advice, check out Ask The Paid Search Buyers and Ask The Paid Search Reps. There’s more expertise per square inch in those panels than you’ll find anywhere.

See what I mean by Groovy Wednesday? Can’t go wrong with any choice you make.

Day 3 – Thursday Morning It Sure Looks Fine

And so does Thursday afternoon, for that matter. Thursday is packed full with PPC sessions from sunrise to sunset and, just like Groovy Wednesday, there are plenty of great choices to make.

I am absolutely recommending the PPC Tune-up Clinic with the SMX Mechanics, (and only partially because I’m moderating it.) Everyone loves these clinics when we review real live campaigns in action. A very jovial and expert panel will work on as many campaigns as you throw at them. They’ll roll up their mechanics shirts, diagnose your toughest problems and give you practical tips that will supercharge your PPC campaigns.

One dilemma for your Thursday agenda is that every time slot has two solid choices for paid search marketers. There are no bad choices and no easy choices, either. I recommend going with your gut instinct, rather than being too logical about it. One tip for you especially if you are new to SMX: Don’t be shy about leaving a session after a few minutes, especially if you were conflicted about choosing between two concurrent sessions. All speakers understand this sort of thing and no one gets offended if you leave a session early. Unless, of course, you leave with deep heavy sighs, swearing and muttering under your breath, and toppling desks and chairs on your way out. In that scenario, the speaker may understandably feel some dismay over your departure.

Here’s another tip for SMX newcomers and veterans alike. Even if your primary interest and job function is managing paid search, don’t rule out sessions outside your workday life. With so many top-notch speakers on social marketing, SEO, site architecture, link building and so on, take at least a session or two to explore all the other topics available to you. Check out the full agenda – you truly can customize your program.

Here’s one last tip before I go shovel off my car and try to drive home in yet one more winter blizzard. Carve out dedicated time in your schedule to visit the Expo hall. You will be amazed at the range of tools, services and vendors out there who have already solved problems that you knock your head against every day. We use about a dozen different tools in our business – all of whom we met at the Expo hall.

See you in Sunny Santa Clara! I look forward to meeting you there! Not registered yet? What are you waiting for – sign up today!

Join us in Santa Clara, CA March 2-4 for the most compelling search marketing conference on the West coast. Our roster of 100+ of the most knowledgeable presenters will share tactics that made and keep them successful. The multi-track, 50 session agenda allows you to customize your program to best fit your needs and maximize your investment. Plus SMX West offers the ideal mix of opportunities to grow your industry connections – check out the networking events schedule!

Just added to the program – Thursday March 4th will kick off with a dynamic “State of the Search Union” panel of including some of the sharpest minds in search to discuss the dramatic developments which have reshaped our industry. You won’t want to miss the insights and recommendations (complete with controversy) from this collection of super savvy panelists.

Time is running out! Register now and grab your chance to save $150 off an All Access pass (or more if you take advantage of our group rates!)

Have questions or need help registering? Contact us at registration[at]searchmarketingexpo.com or call (877) 242-5242.

Helpful SMX Links:

• Get a guided tour of SMX – read conference chair Danny Sullivan’s preview.
• The program is by Search Engine Land, the site marketers trust to keep up to speed on search marketing.
• Find tools and services to help you do your job better from leading vendors in the SMX Expo Hall.
• We’re confident you’ll be satisfied with SMX West – we guarantee it!

Continue your education post-conference with our March 5th workshops:

• Learn white hat SEO tactics to increase search traffic at Bruce Clay’s SEO Training.
• Drive conversions by planning and implementing an analytics strategy – attend Google Analytics training.
• Work in-house? In-house SEM Exchange is a must, exclusively programmed for you and your peers.
]]> http://searchmarketingexpo.com/blog/20100128-085401.php/feed 0 http://searchmarketingexpo.com/blog/20100125-103425.php http://searchmarketingexpo.com/blog/20100125-103425.php#comments Mon, 25 Jan 2010 17:34:25 +0000 Kendra Jaros http://searchmarketingexpo.com/?p=8166 The Early Bird Rate for Search Marketing Expo – SMX West expires Saturday, January 30th. Save up to $350 on your All Access ticket by registering now! Here’s why:
• More than 150 of the world’s most knowledgeable speakers will present at SMX West. They’re selected based on ability AND willingness to share the tactics and strategies that made them successful. See who’s speaking in addition to featured keynote Steve Ballmer, Microsoft CEO.
• With 50+ sessions and multiple tracks, you’ll find exceptional content you need to become a more effective, innovative and inspired internet marketer. Check out the agenda.
• The ideal assortment of networking opportunities to renew industry connections and make new ones. Come meet your next client, vendor, partner, employee (or employer) at SMX West. There’s no better place to grow your professional network.

Join us March 2-4 in Santa Clara, CA. Register today and pay only $1245 for a three-day All Access pass. Remember, early bird rates end January 30. Don’t miss out!

PS: Interested in sending the whole team? You save an additional 20-35% when registering at least three people. Check out our attractive group registration rates.




Helpful SMX Links:

• Top 10 reasons to attend SMX West
• See what to expect. Read conference chair Danny Sullivan’s preview.
• New to search engine marketing? Here’s your Dream Agenda for Beginners.
• Take a deep dive into SEO techniques, In-house SEM or Google Analytics in our specialized, intensive workshops on March 5th.
]]> http://searchmarketingexpo.com/blog/20100125-103425.php/feed 0 http://searchmarketingexpo.com/blog/20100119-081003.php http://searchmarketingexpo.com/blog/20100119-081003.php#comments Tue, 19 Jan 2010 15:10:03 +0000 Kendra Jaros http://searchmarketingexpo.com/?p=8048 Register now for Search Marketing Expo – SMX West and save up to $350. You have until the end of the day Saturday, January 30th to take advantage of our early bird rate.

As the search industry changes, so does the SMX agenda. Learn tactics to make the most of developments such universal search, real-time search and new paid advertising opportunities. Over 70% of this year’s sessions are completely new compared to last year’s program. Take a look at the full agenda.

Whether you are new to search or an experienced internet marketer, employed at a Fortune 500 company or run your own business or agency – you’ll find content just for you at SMX West. Twelve tracks cover topic areas including paid search, search engine optimization, real-time search, social media, local and mobile search marketing, analytics and more. Plus don’t miss our featured keynote, Microsoft CEO Steve Ballmer, for his first-ever address at a search industry event.

Join us March 2-4 for three days of exceptional content and invaluable connections. And experience the essential conveniences that make SMX conferences special: always available and free Wifi, all day snacks and beverages, hot lunches, great networking activities and more!

Don’t miss out on the early bird rate – only $1245 for an All Access pass if you register by January 30. You’ll be satisfied. We guarantee it!

Register today!

PS: Interested in sending the whole team? You save even more when registering at least 3 people. Check out our Group Registration packages.




Helpful SMX West links:

• See what to expect. Read conference chair Danny Sullivan’s preview.
• New to search engine marketing? Here’s your Dream Agenda for Beginners.
• The program is by Search Engine Land, the site search marketers trust to keep up to speed on search marketing. See the team that makes it happen.
• Specialized, intensive one day workshops March 5th on In-house SEM, SEO and Google Analytics.
• Attend educational theater presentations in the Expo Hall from leading vendors.
]]> http://searchmarketingexpo.com/blog/20100119-081003.php/feed 0 http://searchmarketingexpo.com/blog/20100118-145212.php http://searchmarketingexpo.com/blog/20100118-145212.php#comments Mon, 18 Jan 2010 21:52:12 +0000 Kendra Jaros http://searchmarketingexpo.com/?p=8043 This post was originally published on Search Engine Land by SMX Boot Camp session coordinator Disa Johnson.

Need to get up to speed fast on search engine marketing? Here’s your “dream agenda” for Search Marketing Expo – SMX West (March 2-4 in Santa Clara, CA).

By following this agenda, you’ll get a comprehensive introduction to Search Engine Marketing, and maximize your investment in money and time. We highly recommend that beginners attend all of the Boot Camp sessions on Tuesday March 2. We’ve also made recommendations on sessions that follow, but feel free to attend sessions that interest you most.

New this year! Special SMX Boot Camp only pass. Read on to learn more…

Monday, March 1 – Arrival Day

Kick off your conference experience right by attending the SMX Meet & Greet. You’ll make great connections with others attending SMX: speakers, alumni and other first-time attendees. It’s just the right casual and friendly atmosphere to prepare you for the days ahead. Plus, you’ll get the chance to pick up your badge and conference materials so you can avoid the first day crowds (and maybe sleep in a bit!)

Tuesday, March 2 – Day 1 – SMX Boot Camp

This is a MUST for those new to search – or if you need a refresher on the fundamentals. SMX Boot Camp explores both search engine optimization (SEO) techniques – that’s the “free” stuff – as well as paid search advertising (pay per click/cost per click). Participate in all four Boot Camp sessions, and you’ll get a strong foundation in search engine marketing (SEM)…and a Certificate of Completion to hang in your work space.



But before you report for Boot Camp duty, you’ll have the opportunity to attend our featured keynote from Microsoft CEO Steve Ballmer. In his first address to the search marketing community, Steve will discuss what’s next for Bing, how the Bing/Yahoo relationship is progressing, and much more in an informal conversation with Search Engine Land editor-in-chief Danny Sullivan.

Then strap in for a jam-packed day of learning and discovery. Kick off Boot Camp with Keyword Research Tools & Techniques and learn how to determine what search terms your target audience is using and how you can tap into their traffic via search engines.

After lunch and a trip through the expo hall, build upon your newly gained keyword knowledge with the next session Copywriting For Search Success. Now that you have those keywords, learn how to incorporate them into your copy and create web pages that get picked up by search engines but are still user friendly.

Re-energize and refuel during the afternoon refreshment break and get ready for Boot Camp to switch gears and examine the “how to” of paid search advertising in Paid Search Fundamentals. You’ll learn the basics of purchasing placements on Google, Bing and other search engines, and the best practices of successful ads.

The final Boot Camp session looks at Search Engine Friendly Web Design. This is an incredibly important topic – if your site breaks for search engines, then it breaks for all those potential visitors from search engines. This session will give you the low down on creating search engine friendly sites that are attractive to both search engines and people.

Think your education is done for the day, now that you’ve graduated and gotten your diploma? Sure you can relax, grab a drink and some food at the Expo Hall Reception – but it is also a chance to network with attendees and the speakers you’ve heard from throughout the day. Plus there are some terrific tools and services to learn about from the SMX exhibitors – find a vendor who will help you do your job better!

Wednesday, March 3 – Day 2 – Pick Your Poison

Welcome back to Day 2 of SMX! Before you jump into today’s session, you might want to stop by and find out who won The Biggest Search Geek contest (and got a free ride, plane and all, to SMX West!) Who knows, after yesterday’s education maybe you’ll be on the stage next year!

Now that you have the basics down, you’re ready to tackle the rest of the SMX program. Days 2 and 3 offer 4 tracks each day, so you can customize your itinerary based upon your needs and focus. Two new additions to Wednesday’s line up which are perfect for those starting out…

• Have a small business or small staff (and who doesn’t these days!)? Your 90 Day SEM Fitness Plan gives you practical tactics to shape up and implement your SEM strategy.
• Daily we are bombarded with articles about social media and how it can help your business. Don’t know where to get started, or how you’ll ever find the time to keep things running? 60 Minutes Per Day For Social Media Success looks at how to succeed with social media marketing by spending an hour per day — or less!

Maybe you want to dig deeper into paid search? Two not-to-be missed sessions that are part of the afternoon Paid Search Track will give you the insight you need. Learn from your colleagues in Ask the Paid Search Buyers – and hear about their challenges and successes. Ask the Paid Search Reps lets you throw your questions out to reps from the major ad networks.

Thursday, March 4 – Day 3 – Getting the Answers

Start off your last day with a good breakfast – as you’ve seen by now, SMX doesn’t skim on food! Then hop right into learning with Link Building Fundamentals. Links are an important factor in influencing your search engine rankings. This session covers how search engines perform link analysis to rank pages and how to increase your traffic by building quality links.

Next up is a trio of sessions in the SEO Track in which you put the presenters on the spot. These sessions are your opportunity to customize what you learn by asking the experts questions. So make sure you don’t miss Ask The Search Engines, Ask The SEOs and Ask The Link Builders.

If you are part of (or lead) an in-house marketing team, you’ll want to check out the In-house Track, which explores the good, the bad and the how-to of bringing SEO and PPC activities in-house rather than outsourcing.

How about a peek at the future? In what is sure to be a compelling session, Microsoft + Yahoo: What’s It All Mean? will explore the changes that are coming and the nuances search marketers need to take into account once the Microsoft Yahoo deal is finally consummated.

Want to Attend? You’ve Got Options

Ready to dive into search marketing? Register for an All Access pass and get 3 full days of exceptional – and customizable – content, as well as invaluable networking opportunities. For only $1245 it is an incredible value – we guarantee it.

If you are looking to only get the basics, then our one-day SMX Boot Camp pass might be your ticket. You’ll get access to the Steve Ballmer keynote, all 4 boot camp sessions and all the networking activities on Day 1 of the conference. Best of all, after completing the Boot Camp, if you decide to stay for the rest of SMX West, we’ll apply 100% of your $359 registration price to your upgrade. (Note: Boot Camp only pass holders cannot attend general SMX sessions.)

Check out the Boot Camp only agenda or the full SMX West agenda for more info. But don’t wait too long – you’ll save up to $350 on an All Access Pass if you register before January 31st. Register for SMX West today!

]]> http://searchmarketingexpo.com/blog/20100118-145212.php/feed 0 http://searchmarketingexpo.com/blog/20100111-142759.php http://searchmarketingexpo.com/blog/20100111-142759.php#comments Mon, 11 Jan 2010 21:27:59 +0000 Kendra Jaros http://searchmarketingexpo.com/?p=8004 NFL Playoffs, the Super Bowl, the Winter Games in Vancouver. To compete at the highest level, athletes need the best training. For search marketers that means access to cutting edge tactics to tackle the new developments and solutions redefining search marketing. You’ll find that and more at SMX West.

Time to update your playbook and make sure you come out on top. Here are 10 reasons why you should join us March 2-4 in Santa Clara for Search Marketing Expo – SMX West. Keep reading!

10) A dynamic editorial program to keep you ahead of search marketing changes. Over 50% of sessions are all new. Check out conference chair Danny Sullivan’s SMX West Preview for a guided tour.


9) Intermediate and expert level tactics. SMX West offers sessions for all skill levels and interests – whether you’re a beginner or a search veteran. Check out the agenda at a glance.


8) SMX West is programmed by the editors of Search Engine Land, the people search marketers trust to keep them ahead of the curve on all things search engine marketing.


7) It’s about you; customize the experience. Choose to attend sessions on topics including paid search advertising (PPC), search engine optimization (SEO), local & mobile search marketing, technical SEO, real-time search, social media, analytics and more. See the full agenda.


6) Interactive presentations by the most qualified speakers sharing proven tactics and best practices.


5) SMX West kicks off with a Bing…er, bang. Microsoft CEO Steve Ballmer will address the search marketing community for the first time at an industry conference.


4) Multiple networking opportunities. Rub elbows with your search industry peers at a mix of structured and social events. Pre-show “Meet & Greet” reception, networking lunch tables, expo hall receptions – SMX has it all.


3) Three informative add-on seminars to choose from: Learn white hat SEO tactics to increase search traffic when you attend Bruce Clay’s SEO Training. Work in-house? Attend In-house SEM Exchange, an interactive workshop exclusively for in-housers. Drive conversions by planning and implementing an analytics strategy; attend Google Analytics training. All held March 5; additional fees to attend.


2) You’ll be pampered with the essential conveniences that are SMX hallmarks: free wifi, hot lunches, snacks and networking activities. All included in you All Access pass.


1) Incredible value. Register by January 30th and pay just $1245 for all 3 days of exceptional and actionable content, invaluable connections, and essential conveniences. You’ll be satisfied with SMX West. We guarantee it.

Remember to sign up by January 30th to and save up to $350 with the Early Bird Rate. Register today!

PS: Interested in sending the whole team? You save even more when registering at least 3 people. Check out our group registration packages.

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