Search Marketing Now News

Integrating Search Within the Overall Marketing Mix: Best Practices

Chris McDonagh — Sat, 13 Mar 2010 17:44:13 +0000

Thursday, April 15, 2010 – 1 PM EST (10 AM PST) Speakers: Bill Muller, CMO, iProspect Andrew Wheeler, Managing Director, iProspect Chicago Kristen Cho, Client Services Manager, iProspect John Shea, Account Manager, National Agency Team, Google Rob Goulding, Head of Channel Advertising, Google Webcast Details In January and February 2010, executives from iProspect and Google partnered [...]

PPC Keyword Research and the B2B Buyer

Chris McDonagh — Sat, 13 Mar 2010 16:13:14 +0000

Tuesday, April 6, 2010 – 1 PM EST (10 AM PST) Speaker: Gord Hotchkiss, Enquiro Webcast Details B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer: 1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]

PPC pricing Models – new E-Book at Search Marketing Now

Claire Schoen — Thu, 04 Mar 2010 18:50:53 +0000

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical to [...]

Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign

Chris McDonagh — Thu, 25 Feb 2010 22:01:20 +0000

Tuesday, March 23th – 1 PM EST – (10 AM PST) Speakers: Corey Carrillo, Global Search Manager, Intel Corporation Craig Macdonald, CMO, Covario, Inc. Webcast Details This webcast shows how a large-scale brand – Intel – was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search. Intel, [...]

10 Most Important Things to Know About SEO in 2010

Chris McDonagh — Wed, 24 Feb 2010 18:34:46 +0000

Thursday, March 25th – 1 PM EST – (10 AM PST) Speakers: Ralph Wilson, Editor in Chief, Web Marketing Today Bruce Clay, President, Bruce Clay Inc. Webcast Details In this webcast the two leading Internet marketing gurus Ralph Wilson and Bruce Clay will discuss SEO in 2010: how to best optimize a Web page how to use engagement objects [...]

Business Blogging and SEO

Chris McDonagh — Tue, 16 Feb 2010 15:40:52 +0000

Thursday, March 11 – 1 PM EST (10 AM PST) Speakers: Duane Forrester, Contributor, Search Engine Land Chris Baggott, Compendium Blogware Webcast Details While organizations once used blogs to ‘build community’ or ‘engage’ an audience, a new generation of business blogging has evolved. The secret to today’s successful business blogs? Understanding the role that search plays in [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

Chris McDonagh — Fri, 12 Feb 2010 15:42:47 +0000

Thursday, March 18 – 1 PM EST (10 AM PST) Speakers: Josh Dreller, Fuor Digital Alex Cohen, ClickEquations Webcast Details It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis [...]

E-Book: PPC Pricing Models

admin — Mon, 08 Feb 2010 06:44:33 +0000

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can provide [...]

PPC & the Long Tail: How Important is it, Anyway?

Chris McDonagh — Mon, 01 Feb 2010 19:00:26 +0000

Speaker: George Michie, CEO, Rimm-Kaufman Group Thursday, February 18, 2010 – 1 PM EST (10AM PST) Webcast Details How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for [...]

SMN News: Recently posted and upcoming in February…

Claire Schoen — Thu, 28 Jan 2010 23:50:15 +0000

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]