Search Marketing Now News

Why You Should be Running Product Listing Ads

zdefazio — Tue, 15 May 2012 17:24:16 +0000

If you manage an ecommerce site and you are not using Product Listing Ads (PLAs), you are missing a great new branding and revenue-generating opportunity!

From Information to Audiences: The Emerging Marketing Data Use Cases

zdefazio — Fri, 11 May 2012 20:44:03 +0000

Technology has fundamentally advanced the creation of what many call ìbig data.î And the use of marketing data is evolving as rapidly as the technology driving it.

Search, Social and Mobile: What Travel Marketers Must Know

zdefazio — Wed, 09 May 2012 23:00:18 +0000

Sponsored by:

Search, Social and Mobile: What Travel Marketers Must Know

Tuesday, June 26, 2012 - 1 PM EDT (10 AM PDT)

Speakers:
Elisabeth Osmeloski, President at SLCSEM.org - SLC Utah Professional Search Marketing Association, Executive Features Editor at Search Engine Land
Carroll Rheem, Sr. Director, Research at PhoCusWright Inc.

Best Practices for Facebook Advertising

zdefazio — Wed, 09 May 2012 22:55:17 +0000

Facebook now has half a billion active users. Yes, that's billion with a "B." That means about one in every 14 people on the planet now uses Facebook and the user base is still growing.

The 20-Minute PPC Work Week

zdefazio — Wed, 09 May 2012 22:36:46 +0000

Most small businesses get weak results from PPC for one simple reason: They don't spend enough time in their accounts.

eMarketer’s Top Digital Trends for 2012 and Beyond

zdefazio — Tue, 08 May 2012 17:58:48 +0000

Have you defined your 2012 online advertising strategy? How will the changing digital trends of today influence your future advertising spend for tomorrow?

Going Global in a Social World

zdefazio — Mon, 07 May 2012 20:23:10 +0000

In this guide, you'll find four critical steps to taking your brand global in an ever expanding social world provided by our social strategy and community teams.

Global Digital Advertising: Q1 2012 Update

zdefazio — Mon, 07 May 2012 20:01:44 +0000

We built a client index representing over 15 advertisers and 20 million fans from a multitude of verticals including retail, entertainment, CPG, and finance from a subset of advertisers, brands, and fans managed through the platforms.

Budgeting Intelligence: How to Maximize Use of Your Paid Search Dollars

zdefazio — Thu, 03 May 2012 18:40:24 +0000

Sponsored by:

Budgeting Intelligence: How to Maximize Use of Your Paid Search Dollars

Speakers:
Eli Goodman, Search Evangelist, comScore
Lori Weiman, CEO, The Search Monitor

Bid Testing Best Practices

zdefazio — Wed, 02 May 2012 22:37:44 +0000

This whitepaper looks three bid testing methodologies: position-based testing, value-based testing and current bid-based testing.